Marketing Foundations and Functions
Lesson 15.1 Promotion Means Effective Communication. Lesson 15.2 Types of Promotion. Lesson 15.3 Planning the Promotion Mix. Review. Activities: Case Studies: McDonald's (include print, TV, radio, billboards, civic consciousness projects, i.e. Ronald McDonald houses.) CHAPTER 16- BE CREATIVE WITH ADVERTISING (Formerly Ch. 18) ................
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