Marketing Concepts
Marketing Concepts
Brief outline of my business idea:
|Marketing Concept |Definition/explanation |Assess my business against concepts |
|Buyer decision-making process -AIDA(S) | | |
|Unique selling proposition (USP) | | |
|Segmentation and targeting | | |
|Benefits versus features | | |
|Marketing Mix (The 4 P’s) | | |
Other important aspects of the Marketing Mix
Explain the following:
• The importance of designing the marketing mix to meet customers’ needs
• The importance of coordinating all aspects of the marketing mix
• The importance of costing a marketing mix
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