Marketing Concepts



Marketing Concepts

Brief outline of my business idea:

|Marketing Concept |Definition/explanation |Assess my business against concepts |

|Buyer decision-making process -AIDA(S) | | |

|Unique selling proposition (USP) | | |

|Segmentation and targeting | | |

|Benefits versus features | | |

|Marketing Mix (The 4 P’s) | | |

Other important aspects of the Marketing Mix

Explain the following:

• The importance of designing the marketing mix to meet customers’ needs

• The importance of coordinating all aspects of the marketing mix

• The importance of costing a marketing mix

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