The Effects of Marketing on Teens and How the Teenage ...
P. Anand and B. Sternthal (1992). The effects of program involvement and ease of message counterarguing on advertising persuasiveness. Journal of Consumer Psychology, 1, 225-238. J. Meyers-Levy and B Sternthal (1993). A two-factor explanation of assimilation and contrast effects. Journal of Marketing Research, 30, 359-368. ................
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