THE 4 P's - PLAN, PREPARE, PRACTICE AND PRESENT YOUR ...
The reality Product = OK, but lots of “me-too’s” Price = a little pricey Place = hard to find & get Promotion = no one has heard of it RESULT: Sell fewer than expected Go broke fast The Solution a Constrained Optimization Problem ….and a Realistic Plan The Internet a profound impact on marketing just seeing the beginning you cannot afford not to be internet ready ................
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