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Branding, Brands, and LogosPart One: Logo MovieWhat is a logo? What is the first type of logo? How would you describe it?What is the second type of logo? How would you describe it?What is the third type of logo? How would you describe it?Who did Nike hire to create their “swoosh”? What were their initial thoughts?What is the fourth type of logo? Give two examples.What is more important according to this video, the logo or the company the logo stands for?Part Two: Logos, Identities, and Brands logos, identity, and brands to a human. Which term matches which part of a person?What is a logo? Why is it important?What three pieces are key to a great logo?What should a logo reflect?Online: Find a logo online that reflects who the company is. Include the companies name and explain how the logo is a reflection of the brand.What contributes to the identity of a company?What factors give away the style of Telus?Aside from visual factors, what can give away a companies style or identity?Online: Using the internet or prior knowledge, give another example of a company whose style gives away their identity. What factor give it away?What makes a great identity?What is a brand?Why is branding often difficult? Is it always positive?What makes an effective brand?In your opinion, what is most important: the logo, identity, or the brand? Why?Putting It All Together: Now that you know the difference between logos, identities, and brands, select a company and use them as an example by describing their logo, identity, and brand.Part Three: The History of the Logo what era did companies start using logos? Give an example of an early company to use logos.Between what years did the “ancestors” of the modern logo take place?Online: Use the internet to research what a “trademark” is. What are they and when did they become popular?Describe how logos transformed between 1930-1980. Who was responsible for these changes?What characteristics make up the modern logo?What does the Starbucks logo depict? Why?What do the three points of the Mercedes Benz logo depict? When was this symbol created?Part Four: Making LogosFor this portion of the assignment you will be making two different logos. Before you create your logos go to and research what makes a good logo. When you are finished go to and begin creating your logos.Logo OneYour first logo must be a recreation of a company with an existing logoFill in the following information:Company you have selected:Company’s existing logo:What type of logo did you create?Tip used to create successful logo and how:Another tip used to create successful logo and how:Logo TwoNow create a hypothetical company and create a logo for itFill in the following information:What is the name of your company?What does you company do?What type of logo did you create?Tip used to create successful logo and how:Another tip used to create successful logo and how: ................
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