Marketing - Applied Science Private University



Marketing Dept.

Course Description

1. Principles of Marketing (407101)

Overviews the nature and significance of the main concepts of marketing functions and effect of marketing environment on business organizations. Discusses thoroughly the key marketing mix elements: product development and planning, price, promotion, and distribution.

2. Consumer Behavior (407202) pre-req. (407101)

Explains the nature and concepts of human behavior, consumption behavior and its relationship with buying decision, buying stages, and product positioning. Discusses individual, social and cultural determinants of consumer behavior.

3. Marketing Communication (407203) pre-req. (407101)

Provides an overview of the marketing communication and its elements. Discusses in details promotion management methods and techniques, as well as planning and administering promotion campaigns.

4. Service Marketing (0407210) pre-req. (407101)

Identifies the nature and concept of services basic classifications and marketing characteristics, marketing mix elements applicable to services and principle limitations to services quality and its guarantee.

5. Sales Management (407222) pre-req. (407101)

Explains nature, significance, role, and organization of sales management. Dully discusses the functions of sales Manager: recruiting, selecting, training and motivating sales people, as well as, planning and controlling of sales operations.

6. Personal Selling (407224) pre-req. (407101)

Explains the nature, methods and techniques of Personal selling, handling customer’s objections effectively and making business deals. Discusses types of customers and appropriate ways of dealing with each type, the administrative aspects of selling, and the after sale service

7. Products Planning And Development (0407305) pre-req. (407101)

Identifies the importance of current products' development through: ideas, search, evaluation and choosing the suitable alternative; developing the right product that suits the market’s need and support the competitive position in the market.

8. Financial Services Marketing (407313) pre-req. (407101)

Offers an overview of the marketing concept of banking industry: concepts' historical development, as well development and significance of banking industry in Jordan. Explains the marketing mix variables of banking services, and how to develop marketing strategies to attain best competitive advantage in the banking - service market.

9. Marketing Management (0407322) pre-req. (0407101) + (402101)

Aims at identifying the main functions of marketing management and explains the importance of marketing in the organizational context through applying the management process to the marketing administration.

10. Industrial Marketing (407330) pre-req. (407101)

Provides an understanding of domestic and international markets for industrial and petroleum products. Overviews planning for industrial products' marketing activities through the emphasis on uniqueness and characteristics.

11. Field Training (407398) pre-req. (90 hours)

Students undergo field training in a company/firm where he/she can apply marketing concepts and principles in practice within companies' context.

12. Distribution Channels (407404) pre-req. (407101)

Provides an overview of the nature, scope and importance of distribution. Examines distribution channels environments, intermediaries, and how to select the most effective channel and techniques, management of physical distribution, and evaluation of distribution management.

13. Pricing Policies (407406) pre-req. (407101)

Provides an overview of the nature and significance of pricing Policies. Discusses various pricing policies, strategies for new product, selection between strategies in face of different competition forms/styles (pure competition, monopdistic competition, oligopoly, and monopoly), as well as how to evaluate various pricing policies.

14. Customer Relation Management (407437) ) pre-req. (407322)

Focuses on customers and the role of business organizations toward building strong and long-lasting relationship with customers based on positive interaction among parties serving the market. Aims towards building database for strategic planning and interaction with environmental changes based on customers to build and enhance marketing knowledge

15. Marketing Strategies (407443) pre-req. (407322)

Provides an understanding of the various marketing strategies for better competition in market place, Discusses how businesses can maintain a competitive advantage, analyze and develop strategic options for each strategic business unit (SBU), and employ optimal methods of strategic marketing.

16. Marketing Research (407444) pre-req. (407101)

Focuses on scientific research methodology in marketing and how to handle marketing problems with respect to marketing mix elements: product, price, promotion and distribution, as well as the role of marketing information system in marketing decisions.

17. E-marketing (407449) pre-req. (407101)

Aims at identifying the importance of electronic communications to the marketing field, employing digital technology to traditional marketing practices. Also discusses opportunities and challenges faced by marketers when applying digital channels globally.

18. Current Marketing Issues (407450) pre-req. (407101) + (102102)

Offers an understanding of Marketing concepts and terms relevant to: marketing process and activities, marketing strategies and research (MIS), types of markets and products, policies of Pricing, distribution and promotion, and acquaintance of up dated Marketing studies.

19. International Marketing (English) (407452) pre-req. (407101.104101)

Overviews nature, scope and importance of international marketing, as well as its structure, policies, and procedures. Discusses international markets' entry modes and penetration strategies and dealing with dilemmas of international marketing competition.

20. Applied Research (407498) pre-req. (99 hours)

Students are required (individually) to conduct an applied/field research in marketing areas.

21. Health Services Marketing (0407314) pre-req. (407210)

Aims at identifying the nature and concept of hygienic services and its importance to the individuals and the society, in addition to the relationship between the marketing mix and hygienic services in a way which enhances these services.

22. Agricultural Marketing (407333) pre-req. (407101)

Provides an understanding of the various markets and distribution channels for agricultural products. Discusses thoroughly agricultural marketing planning, problems of local and international distribution, controlling and evaluating marketing operations.

23. Pharmaceutical Marketing (0407334) pre-req. (407101)

Aims at identifying the nature of pharmaceutical marketing, elements of its marketing mix and how to optimize them; formulation of marketing strategies to help define a differentiated product.

24. Marketing Information Systems (407340) pre-req. (407101) + (300100)

Provides a good basis and understanding of the nature, significance, scope, applications and levels of marketing Information. Emphasis is placed on using computerized systems, data bases supporting marketing decisions, and allowing student an actual practice in the areas of marketing Information system.

25. Applications on Advertising (0407407) pre-req. (407203)

Aims at identifying students’ skills in planning advertisement campaigns, editing advertisement articles and designing advertisement layouts.

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26. Social Marketing (0407413) pre-req. (407210)

Aims at identifying the importance of social marketing application and how social marketing guarantees the welfare of communities. Highlights business organizations' social responsibility practices that lead to profitable relationships.

27. Tourism Marketing (407419) pre-req. (407210)

Discusses the nature, fundamentals and significance of hotel and tourism industry. Special emphasis is made on types of hotels and tourism services, effective marketing strategies, effect of environment on marketing activities, marketing mix to ensure customer's satisfaction with respect to hotel and tourism services.

28. Brand Management (407437) pre-req. (40732)

Provides a comprehensive understanding of brands, brand types and brand importance for both companies & customers; familiarizes students with related concepts and aspects of organization image, reputation, and organization brand equity; illustrates the major aspects of building and managing successful brands on different levels, and ultimately to figure out how companies can create and sustain solid brand name and brand equity overtime.

29. Green Marketing (407438) pre-req. (407101)

Aim to provide student with the applied and intellectual knowledge in new and updated subjects in marketing, represent a philosophical direction aiming to create a positive influence on the customer preferences and develop their consumption habits inline with the requirements of the preservation of the environment. The amendments of operation processes, the unjust usage of natural resources and raw materials, conformity with the use of production and consumption waste for re-use, and the enhance of society, interests and the organizations' marketing objectives.

30. Marketing Case Study (407440)

Provides a basis for studying and analyzing marketing cases from scientific and practical aspects. Several cases are presented for discussion to help diagnose the problems facing the various firms in Jordan, and suggesting effective solutions to these problems.

31. Marketing and Consumer Protection (407102)

The aim of this course in to make the student aware of consumer rights, to come to a balance consumer and seller rights, to introduce the legal aspects the governed consumers' rights, to review the major organizations concerned with consumer protection and to explain its' role in influencing the formal and organizational decisions related to issue concerned with consumer affairs, in addition to that the concept of the organization social responsibility will be introduced.

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