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The latest inventionsRead this inventor describing his invention and see if you can guess what it is.I’ve been fascinated with photography since I was a kid. I used to develop my own prints and experimented with Polaroids and early video cameras.In 2002 I took my daughter on holiday to Italy. I wanted photos of us together but if you take it yourself you always end up with a head off centre. In the end, we’d wait for a passer-by who looked savvy enough to use my digital camera, then explain what we wanted usually without a common language. Then we had to deal with people walking in front of us while the photo was being taken. I just thought: “There has to be an easier way.”It took about 100 prototypes to get it right. Every pin, spring, lever and gear had to be up to the job. I wanted each one to last 20 years and be able to withstand use under the sea or in the heat of the Sahara.Why did he invent it?Why do you think they became so popular?What problems do you think the inventor has encountered since the product has taken off?It wasn’t the first time someone had come up with the idea of sticking a camera on the end of a pole – the BBC claims to have unearthed a picture showing a couple using a selfie stick in the 1920s. Originally, I called it The Quik Pod Extendable Monopod – we only started using the term “selfie stick” when it became part of the lexicon. The first take-up happened in the extreme sport community – it was really popular with skiers, paragliders and divers.Sales have grown every year since launch but one of the problems I’ve encountered is cheap, rip-off selfie sticks – it’s too time-consuming to go after any but the most blatant copycats.But money was never my main motivation. I’m far more interested in creating a world where families have good pictures in which everyone is present. In earlier decades, one of the parents tended to be the “designated photographer” and was often all but invisible in their photo albums. Now, for the first time, everyone can always be present.?CBWhat do you think of the invention?Do you agree with his justification?Read the first paragraph, can you guess what the invention is?It was the 1990s, and we were designing a new online language to use in text messages. Before mobile phones in Japan, we used to have pagers called Pocket Bells. They were cheap and really popular among young people, partly because they had a heart symbol. I knew that symbols absolutely had to be part of any texting service.?How many do you think there are now?The original emoji were black and white and very simple.?I drew inspiration from symbols used in weather forecasts. At first there were 200, for things like food, drink and feelings – including the heart, of course. Now there are over 1,000.I didn’t think emoji would spread and become so popular internationally. When I’m introduced as the man who invented emoji, people are taken aback. Emoji is incredibly useful because it transcends language – sometimes a single emoji can say more than words.?Where did he get the inspiration from?What do you think of the invention?Read the first section. Can you guess the invention?I started in kitchens when I was barely 16. My parents didn’t have much money but I found a cookery school. I spent some time in the military and then I worked for the French bakery Fauchon, and Daniel Bouloud in New York, before I opened my own bakery in Soho in 2011.?Someone pointed out that we didn’t have any kind of donut on the menu. I said OK, let’s try it. But I’m French, I don’t know about donuts. Let me work with a texture I grew up with – the croissant.How do you think they became so popular?The dough itself is not croissant dough, there’s a different ratio of ingredients. I wanted it to be light but I didn’t want to change the flavour. When I finally found the right balance, it had the perfect texture – the crunch on the outside, the flaky layers within. The team always tastes new recipes together. They said: “Yeah, it’s good. It should go on the menu.”After that everything happened really fast. By chance, a blogger for Grub Street (New York magazine’s restaurant blog) came into the shop and tried the Cronut. He put it on the blog. Then he called me – overnight, there had been more than 140,000 links to his blog post. He said: “I think you should make a few more.”The first day I made 30. The next, 45. By the third day we had more than 100 people queuing and the craze began. The line stretched back over four blocks. The enthusiasm is still as strong. Most days we have a line of between 100-180 people, no matter the weather. We serve them hot chocolate while they’re queuing.I don’t take this success for granted. We have auctioned Cronuts to raise thousands for food banks and food charities here in New York.I believe in creativity and in innovation. We’re always thinking about how we can impress, how we can touch people with food, so we never stop inventing. I get inspired by all kinds of things – by art, by painting. Recently I was looking at nail art on Instagram. The details, the colour, the mix of techniques are fascinating. Maybe someday I will glaze a cake and be reminded of those details.Baking’s still pretty much the same wherever you go: bakeries are mostly French, Italian or German. It’s not like cooking, where you have chefs from all kinds of backgrounds fusing different foods. So this is just the beginning. There’s plenty of room to grow.?RIHow does he feel about his success?What other things inspire him?Are you a baker?Have you ever tried a cronut? ................
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