PROMOTIONAL MIX AND THE INTERNET
Sales Promotion: (Sales, coupons, sweepstakes, contests) Direct Mail (can you sign up to receive special offers?): Why do you think they offer a log in opinion? What is the benefit to the company and the customer? ... mix? Why? Rubric Total = 100. URL 1 15 (3 points for each question) URL 2 15 (3 points for each question) URL 3 15 (3 points for ... ................
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