PROMOTIONAL MIX AND THE INTERNET



Promotional Mix and the Internet NAME_____________

Instructions:

1. You are to go to ONLY the sites listed on this page (they’re also linked from the RVHS Marketing Home Page)

2. At each site, take a few (5-10) minutes to look around.

3. After you’ve looked at the site, please answer the questions on this handout. Please turn in the handout as soon as you have completed the assignment.

URL 1

Give an example of each of the following from the Land’s End site. If there is no example (you may have to search for them), put N/A.

1. Advertising:

2. Publicity:

3. Sales Promotion:

4. Personal Selling:

URL 2

Give an example of each of the following from the McDonald’s site. If there is no example (you may have to search for them), put N/A.

1. Advertising:

2. Publicity:

3. Sales Promotion:

4. Personal Selling:

URL 3

Give an example of each of the following from the Ben and Jerry’s site. If there is no example (you may have to search for them), put N/A.

1. Advertising:

2. Publicity:

3. Sales Promotion:

4. Personal Selling:

URL 4

Give an example of each of the following from the Jelly Belly site. If there is no example (you may have to search for them), put N/A.

1. Advertising:

2. Publicity:

3. Sales Promotion:

4. Personal Selling:

Once you have done your research, answer the following questions.

1. Is it possible to have Personal Selling over the Internet? Why or why not?

2. Is it possible to have publicity on your own Web site? Why or why not?

3. Are Web pages just advertising or is there more to it? Why or why not?

4. Which of the four sites to you believe has the best promotional mix? Why?

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download