Online Discoverability of Publications: The Role of Search Engine ...
Online Discoverability of Publications: The Role of Search Engine Optimization
Medical Communications Focus Area Working Group July 14, 2021
Medical Affairs Professional Society | 2020
Medical Affairs Professional Society (MAPS) | 2021 1
Disclaimer
The views expressed in this Webinar are those of the presenters, and are not an official position statement by MAPS, nor do
they necessarily represent the views of the MAPS organization or its members.
This presentation is for informational purposes only and is not intended as legal or regulatory advice.
Medical Affairs Professional Society (MAPS) | 2021
Housekeeping
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On-demand Availability of Webinar:
This webinar, as with all prev ious ones, will be av ailable next week on-demand for members v ia the MAPS website content hub.
Medical Affairs Professional Society (MAPS) | 2021
Presenters
Moderator:
Jennifer Schwinn RPh
Director, Worldwide Scientific Publications Bristol Myers Squibb
Speaker:
Louise Ostergaard PhD
Global Publications Director, Strategic Operations, Medical Affairs Novo Nordisk
Speaker: Dan Shure
Consultant & Owner Evolving SEO
Medical Affairs Professional Society (MAPS) | 2021
Educational Objectives
This session will provide a learning opportunity for our audience by: 1. Describe what search engine optimization (SEO) is and why
it is important 2. Explain how you can use SEO to increase discoverability of
scientific publications 3. Review key insights from a recent survey on HCP online
search behavior and the impact of SEO
Medical Affairs Professional Society (MAPS) | 2021
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