SEARCH ENGINE OPTIMIZATION IS IMPORTANT SOME DEFINITIONS

LEARNING SUMMARY

SEO: HOW SEARCH WORKS

S E ARC H E NG INE OPTIMIZATION IS IMPORTAN T

? only 5.6% of clicks reach beyond the first page of search results

? Over 50% of clicks on the first page are on the top 3 results

S O ME DE FINITIONS SERP (Search Engine Results Page) are the pages that the search engine serves for any given search term or query.

Search Engine Optimization (SEO) focuses on increasing the visibility of a product or site in the `organic' or `natural' search results.

Search Engine Marketing (SEM) is where you pay to place a sponsored search result (a search ad) on the search engine results page. HO W DO SE ARCH EN GIN ES W ORK

Search engine robots crawl and read the

text on the webpages

All page information gets indexed in a large

database, using a uniform structure

Search engine retrieves info from the

index based on keywords searched for and ranks results based on algorithms

? 2017 UDA C I TY A LL R I GHTS R ESER V ED

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