Chapter 9—Product Concepts
73. Satisfied customers are likely to engage in positive word-of-mouth communication, thereby helping to bring in new customers. Thus, a method for attracting, developing, and retaining customers is known as _____ marketing. a. interactive b. affiliation c. patronage d. ambush e. relationship ANS: E PTS: 1 REF: 166 OBJ: 11-5 TYPE: Def ................
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