Magazine is the AAA member publication that

Westways magazine is the AAA member publication that inspires Southern Californians to experience their region and the world.

Every issue yields high readership and actions taken by Southern California AAA members as a result of reading Westways.

Westways offers advertisers the opportunity to expand their brand by delivering their message into the homes of purchasing AAA Member households throughout Southern California.

Westways is published eight times per year providing award winning travel editorial, automotive, membership information, discount savings and more.

THE MAGAZINE FOR AUTO CLUB MEMBERS

WHAT'S COMING IN 2014

JANUARY/FEBRUARY Experiencing Paris like a local The Tournament of Roses Parade turns 125 Meet the John Force Racing family Insuring your valuables Quick Escape: Beverly Hills, CA Hot List: Beer festivals Healthy Travel: Turn your next marathon run into a great vacation

MARCH/APRIL Rocky Mountain Rail tour in Canada Carless San Diego: Discover 5 neighborhoods by foot, bike or trolley Anaheim Packing District--a new dining and entertainment zone Car Reviews: Green cars Drivesmart: Pros and cons of electric vehicles Quick Escape: Oxnard, CA Hot List: Cool views of SoCal Healthy Travel: Places where you can indulge in great local produce

MAY Explore castles along the Rhine on a Uniworld River Cruise in Europe Cruise the Mississippi River on the American Queen riverboat Top river cruising destinations around the world L.A. Union Station's turns 75 Bicycling to Work--bikes, accessories, tools, and clothing for the modern two-wheeled commuter Quick Escape: Avila Beach, CA Hot List: Old West train roundup (Silverton, Grand Canyon Railway, Virginia & Truckee) Healthy Travel: The healthiest hotels (e.g. fitness centers, spas, etc)

JUNE (Special Road trip issue!) Driving Highway 50 in Nevada, "the loneliest road in America," en route to Great Basin National Park Road trips to remember Prepping your car for a road trip Best... games, playlists, snacks, themes for road trips Back on Route 66 Quick Escape: Tillamook, OR Hot List: Sports venues tours Healthy Travel: Caring for your skin on the road

JULY/AUGUST Best and most unusual coffee spots in the Southland Decluttering the family car Hot tubing in Japan Panama Canal expansion on the eve of its 100th anniversary Quick Escape: Half Moon Bay, CA Petersen Automotive Museum's 20th anniversary Hot List: Must-see presidential libraries Healthy Travel: Healthy road food

SEPTEMBER Caving Belize San Francisco's Presidio, including new Heritage Center and Disney family Museum Green travel with a twist (e.g. hotels that keep bees) New public markets in Santa Barbara and San Diego; plus L.A.'s Grand Central Market gets a facelift An architectural and historic tour of the Queen Mary Hot List: Cool NFL stadium tours Healthy Travel: Avoid scary travel bugs

OCTOBER (Pet Package!) Pet-friendly hotels, restaurants, attractions (e.g. Loews Hotels, SLO Museum of Art, Ecluse Winery) Pet travel checklist (best pet-restraint devices) Doggie dos and don'ts, including tips on health, safety, and etiquette Doggie daycare New travel opportunities for persons with disabilities Results of our first annual Photo Contest All about olives and olive oil Quick Escape: Mt. Tamaulipas, CA Healthy Travel: Spas an health programs that include your pet

NOVEMBER/DECEMBER Alaska: beyond glaciers and bears St. Paul de Vence, France Celebrating tamales' rich heritage in SoCal Profile of Disney legend Bob Gurr, the imaginer behind many of the park's ride vehicles O&A: Christmas markets in Nuremberg, Germany Healthy Travel: Active family vacations

Audience Profile

Circulation Region: Southern California Circulation: 4,100,000 Readers: 9,840,000

2014

On average, Westways reader households earn $33,500 more than non-reader households in Southern California

Westways readers are 60% more likely to have a post-graduate degree than non-readers in Southern California

Westways readers

Men Women Married

Household Income $60,000+ $75,000+ $100,000+ $150,000+ $200,000+ Average HHI Median HHI

Age 18-34 35-54 55-64 65+ Median Age

Education Attended college Bachelor's degree+

Home Own home Mean home value Median home value

$101,100 $88,200

47.8 years

$428,331 $392,020

Source: 2013 Doublebase, prototype; GfK MRI

Audience

4,724,000

5,116,000 5,641,000

Composition

48%

52% 57%

Coverage

55%

58% 65%

6,944,000 5,812,000 4,129,000 1,854,000

910,000

71% 59% 42% 19%

9%

75% 77% 79% 83% 86%

2,590,000 3,942,000 1,581,000 1,727,000

7,007,000 3,672,000

6,481,000

26% 40% 16% 18%

71% 37%

66%

42% 60% 71% 75%

71% 77%

71%

Index 97

103 115

132 135 139 147 150

73 106 125 132

125 136

125

Readership

Circulation Region: Southern California Circulation: 4,100,000 Readers: 9,840,000

2014

Readers spend 29.4 minutes, on average, reading or looking into an issue of their AAA publication

Readers who read 3-4 out of 4 issues spend an average of 33.7 minutes reading or looking into an issue of their AAA publication

Actions taken as a result of reading Westways in the past year:

Took Any Action Became Aware of AAA Discount(s) Visited/Contacted AAA office Used/Received AAA Discount(s) Visited Used AAA Tour Book Traveled to a Destination Advertised or Written About Planned or Modified Existing Plans for a Trip Made Reservations or Bought Tickets Called a Toll-Free Number Called or Visited AAA Travel Agent Obtained Information on a Product or Service Advertised Used Advertising for Travel Planning Visited an Advertiser's Web Site Bought an Advertised Product or Service Contacted an Advertiser Directly for Information

74.6% 43.5% 35.5% 25.8% 19.9% 19.7%

18.6%

13.2% 12.8% 11.2% 11.0%

10.3%

9.2% 7.8% 7.3%

4.7%

Source: 2013 Westways Reader Profile Study, GfK MRI

Westways Readership

75.0% 65.0% 55.0% 45.0%

75.0%

Read 3+ of the last 4 issues received

65.8%

35.0%

25.0%

15.0%

5.0% 7.3%

7.2%

9.2%

-5.0%

1 of 4

2 of 4

3 of 4

4 of 4

# of issues read out of last 4 received

Regional Travel

Circulation Region: Southern California Circulation: 4,100,000 Readers: 9,840,000

2014

75.9% of Westways readers took at least one

overnight domestic trip in the past year

On average, readers took four domestic

vacations

Readers spent an average of $2,600 while on

a domestic vacation

Areas visited in the last 12 months

Los Angeles San Diego Las Vegas, NV Orange County Palm Springs Area Long Beach San Francisco Bay Area Santa Barbara Irvine Ventura County Central California Coast Temecula Lake Arrowhead/Big Bear Dana Point Solvang Phoenix/Scottsdale, AZ Paso Robles San Luis Obispo Mammoth Mountain/Lakes Area Laughlin, NV Bishop Monterey/Carmel

41.5% 41.2% 34.7% 29.2% 25.8% 25.2% 24.1% 21.7% 17.6% 14.6% 14.3% 14.3% 13.4% 12.4% 11.8% 11.6% 11.1% 10.9% 10.4% 8.0% 7.9% 7.8%

Napa Valley New York City, NY Catalina Island Sacramento/Central Valley San Jose/Santa Clara Seattle, WA Lake Tahoe Coronado Venice Yosemite Tucson, AZ Colorado River Reno, NV Chicago, IL San Antonio, TX San Bernardino/Riverside Santa Cruz Sonoma Austin, TX Death Valley New Orleans, LA Santa Fe, NM

9 of the top 10 most popular reader vacation spots are within the state of California

7.8% 7.8% 7.5% 7.2% 7.1% 7.0% 6.8% 6.2% 6.2% 5.3% 5.2% 5.0% 4.8% 4.0% 3.4% 3.4% 3.1% 3.1% 3.0% 2.5% 1.9% 1.7%

Source: 2013 Westways Reader Profile Study, GfK MRI

Travel Planning and Booking

Circulation Region: Southern California Circulation: 4,100,000 Readers: 9,840,000

2014

Westways magazine is the TOP source of information for readers when planning a trip

Sources of information when planning a trip:

Westways Magazine

52.5%

Friends or Relatives

51.6%

Other Websites

30.1%

Other Magazines/Newspapers

27.9%

Television

22.0%

AAA Travel Agency

21.9%

Direct from Accommodations/Travel provider

21.7%

AAA Website

16.3%

Books

15.2%

Other Travel Agency

13.2%

Source: 2013 Westways Reader Profile Study, GfK MRI

Method readers use to make reservations or buy tickets for a trip:

Direct from Travel Provider

63.2%

Other Web Sites

40.4%

AAA Travel Agency

22.3%

Other Travel Agency

17.1%

AAA Web Site

7.9%

Theme Parks and Attractions

Circulation Region: Southern California Circulation: 4,100,000 Readers: 9,840,000

2014

Over 46% of readers visited a theme park or attraction in the last 12 months

While visiting a theme park or attraction, nearly 10% of readers stayed 3 nights or more

Top theme parks & attractions visited in the past year:

Disneyland Disney's California Adventure Knott's Berry Farm Aquarium of the Pacific, Long Beach SeaWorld (San Diego) San Diego Zoo Balboa Park, San Diego Universal Studios (CA) San Diego Zoo Safari Park Six Flags Magic Mountain Legoland Los Angeles County Museum of Art (LACMA) Palm Springs Aerial Tramway Monterey Bay Aquarium Yosemite National Park Los Angeles Zoo & Botanical Gardens California Redwoods Hearst Castle Grand Canyon National Park Madame Tussauds Hollywood (CA)

52.9% 34.0% 26.1% 21.8% 21.1% 20.9% 19.9% 19.2% 15.4% 14.5% 13.7%

13.4%

9.4% 9.3% 8.7% 8.0% 4.8% 4.8% 4.2% 2.7%

Source: 2013 Westways Reader Profile Study, GfK MRI Base: Visited a theme park or attraction in the last 12 months

In the last 12 months

More than 33% of readers stayed on theme park/attraction property when visiting a theme park or attraction

You only need one publication

Circulation Region: Southern California Circulation: 4,100,000 Readers: 9,840,000

2014

Westways is delivered to 1 in every 2 Southern California households

Westways delivers more "buyers" in Southern California than any other print media

Southern California Circulation

Newspapers (Sunday) Los Angeles Times San Diego Union-Tribune Orange County Register Daily News Daily Breeze Ventura County Star Inland Valley Daily Bulletin The Desert Sun

Magazines Sunset Los Angeles Magazine Travel + Leisure Orange Coast Magazine Orange County Business Journal

TOTAL

Paid Circulation 954,010 310,214 295,677 94,073 69,554 68,915 61,719 47,226

650,114 141,122 122,051

49,152 21,253

2,349,784

Westways total paid and verified circulation as of the June 2013 Publishers Statement

Source: Audit Bureau of Circulations, March and June 2012-13 Publishers Statements; USPS 3541 Postal Verification

Southern California's premier travel and lifestyle magazine

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