The Wall STreeT Journal STudenT Guide

[Pages:15]The Wall Street Journal Student Guide

Spring 2008

MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKE REPORT PERSONAL JOURNAL PERSONAL JOURNAL JOURNAL REPORT JOURNAL GUIDANCE WEEKEND JOURNAL WEEKEND JOURNAL CAREER GUIDANCE WSJ.C COM WALL STREET JOURNAL JOURNAL-IN-EDUC W A L L S T R E E T J O U R N A L J O U R N A L - I N - E D U C A T I O N S T R E E T J O U R N A L M O N E Y & I N V E S & INVESTING MONEY & INVESTING MONEY & INVESTING MARKETPLACE MAR MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACEJOURNAL REPORT PER PERSONAL JOURNAL J O U R N A L R E P O R T JOURNAL REPORT CAREER GUIDANCE WEEKEN WEEKEND JOURNAL CAREER

ALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL DUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOU OURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STR OURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCA

Welcome to The WALL STREET Journal Keep the World at Your Fingertips ALL STREET JOURNAL J O U R N A L - I N - E D U C A T I O N WALL STREET JOURNAL JOURNAL-IN-EDUCATION W A L L S T R E E T J O U R N A L JOURNAL-IN-EDUCATION WALL STREET JOURNAL J O U R N A L

DUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-E WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNA DUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOUR OURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOU OURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL ST OURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION WALL STREET JOURNAL JOURNAL-IN-EDUCATION W

Within these pages you'll find a section-by-section guide to The Wall Street Journal in print and online, as well as content specific to your major. You'll discover how to connect up-to-the minute business news and world events to your classes and your career.

Table of Contents

page

GUIDE TO THE JOURNAL

The First Section

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Marketplace Money & Investing The Journal Report Personal Journal

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Weekend Journal

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Career Guidance

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The Wall Street Journal Online

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USING THE JOURNAL IN YOUR MAJOR Accounting / Economics / Entrepreneurship Finance / Information Technology / International Business Management / Marketing / Political Science

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FREQUENTLY ASKED QUESTIONS

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Every day, The Wall Street Journal is packed with analysis and information that will benefit you in your classes, your career and in your personal life. Here are a few quick ways to get the most from The Journal:

> "What's News"--Check out this column on the front page to quickly get up-to-speed on the day's biggest stories from around the world.

> Section Fronts--Read the front page of each section of The Journal for in-depth analysis of the day's top events.

> Company Research--Use the Index to Businesses in the Marketplace section and research tools on to help prepare for class projects and job interviews.

> Special Coverage--Look for specific days' focused coverage on areas of personal interest, like Career Tuesdays and Technology Thursdays.

> Personalization--Customize My Online Journal on to easily track the companies and industries that interest you most.

Plus, Personal Journal and Weekend Journal offer advice for your life outside of class by providing information on personal finance, arts, travel and more.



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T H E E F I R S T S E C T I O N F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S ECTION THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION THE I R STTh SeE CFTiIrOsNt T H SE FeI RcS TtSiE CoT InO N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E CGT IuO Ni TdHeE tF oI R ST Th eS E CJ ToIuOrNnTaH El F I R S

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The First Section

Start with the day's top stories

The First Section

Here you'll find the day's top stories, from business and the economy to the nation and the world, along with a wealth of opinion and commentary designed to provide perspective and provoke debate.

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1 The lead stories

Our purpose is to give readers news they can't find anywhere else, so

our front-page features always include Journal exclusives, as well as the

leading business stories of the day. But The Journal doesn't just talk about

what happened; our writers analyze the events to help you understand

what it means.

2 What's News

This is where business America starts its day. Even when you're pressed for time, you'll find everything you need to keep current on breaking news in these two essential columns.

> Business and Finance provides the day's top corporate and economic developments. Presented in order of importance, each listing includes a referral to the complete story.

> World-Wide is a concise digest of the latest news developments from around the globe.

3 The "A-Hed"

Life isn't all business--and neither is The Journal. Ranging from the

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silly to the serious, the A-Hed is "that column in the middle with the

crazy stories." It gives free rein to our reporters' curiosity, which is why

you'll find stories here about attempts to save the bar where Springsteen

started, expeditions to find long-vanished woodpeckers and cooking tips

for road kill.

4 Inside

This illustrated box guides you to stories of special interest in the day's paper and online, and quickly leads you right to the news you want the most.

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T H E E F I R S T S E C T I O N F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S ECTION THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION THE FIRST SECTION THE I R STTh SeE CFTiIrOsNt T H SE FeI RcS TtSiE CoT InO N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E C T I O N T H E F I R S T S E CGT I uO Ni TdHeE GtFuoI iRdSTe Tht oeS ETCJh TeoIuOJ orNunrTaHn Eal Fl I R S

inside The First Section

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The First Section

Today's AGENDA

Look to this feature for the what, where and when of each day's expected developments, including corporate earnings announcements, releases of key metrics, press conferences, hearings, and more.

Politics & Economics

These pages focus on national and international politics and economics. Rotating columns such as The Outlook, Business, Capital and Washington Wire provide inside information and scoops of facts throughout the week, while World Watch keeps readers informed about business and political developments around the world.

The Economy

Here you'll read about the latest news of inflation, unemployment, Federal Reserve policy, economic forecasts, and more--all with informative graphs, useful graphics and summary boxes to clearly communicate key implications and opportunities.

Corporate Focus

Corporate Focus takes an in-depth look at crucial developments concerning the world's major corporations. This section covers developments within companies and across complete sectors, analyzing the impact of individuals and events.

Leading the News

The day's top news stories (digested in "What's News" on the front page) are reported in depth, beginning on page A2 and continuing throughout the section.

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OPINION

On these pages you'll find the opinions of Journal writers and readers, featuring original insights from our respected editorial board and letters from some of the most influential leaders in the world. In addition, high-profile, qualified contributors will share their insights on current events, presenting readers with original, informative perspectives.

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Marketplace

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marketplace

Analyze the corporate battleground

A behind-the-scenes look at the marketing, management and technology issues and trends that are driving businesses today.

1 The Top News

Technology. Science. Media & Marketing. Careers. On the front page of

Marketplace you'll find major news stories from all these disciplines, because

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all of them are the section's regular beats.

2 The Rotating Column

Usually it's a cardinal sin for Journal reporters to inject personal opinion into their news stories. But all that changes in these columns, which offer informed judgments from seasoned Journal writers.

Monday: "In The Lead" discusses management as an art based upon relationships. Once a month, "D?j? Vu" uses today's business news as a springboard into history.

Tuesday: "Cubicle Culture" explores the absurdities and idiosyncrasies of office life. The Journal's classic self-help column, "Managing Your Career" appears here once a month.

Wednesday: "Portals" takes an insider's look at the latest developments in technology, business and related topics.

Thursday: Walter Mossberg is universally recognized as the single most influential journalist in the field of technology. His signature column, "Personal Technology," is read by millions of consumers who wouldn't even think of buying anything before reading what he has to say.

Friday: "Science Journal" and "The Numbers Guy" alternate on Fridays. "Science Journal" brings you keen insight into the latest news and analysis from the front lines of scientific research, while "The Numbers Guy" takes a critical look at the numbers shaping the news, business and politics.

S pe c i al c o v e r ag e o n S pe c i f i c D ays

Every day throughout the week, Marketplace provides coverage of specific topics. > Monday: Managing > Tuesday: Technology, Careers, Small Business > Wednesday: Media & Marketing, Property Report > Thursday: Technology Journal > Friday: Media & Marketing

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RKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE RKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLACE MARKETPLAC A R MK EaTrPkL eA Ct Ep lMaA RcK EeT P L A C E T H E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M A R K E T P L A C E M AGR KuE TiP LdA CeE MGt uAoiRdKTeEhtT oeP LTAJhCeoEuJ oMr AunRrKanE TalPlL A C

inside marketplace

Marketplace

Index to Businesses & index to people

Whether you're tracking a specific company for a term project or want the latest news to prepare for a job interview, turn to Index to Businesses on page B2. By listing every company covered in the day's issue, it ensures that you'll never miss a story. Index to People is a daily list on the Who's News page of the people who are making news, from corporate and Wall Street newsmakers to government regulators making decisions that affect business.

Small Business

Entrepreneurs look here for the trends, issues and legislation that affect small business-- plus illuminating stories on why some small companies succeed while others fail. "Enterprise" explores the quirks and challenges of small business. Each Tuesday "Small Talk" offers a Q&A to help entrepreneurs and would-be entrepreneurs deal with some of the most vexing issues of running a small business.

Media & Marketing

Marketing is at center stage in the business cycle, and media companies are at center stage of the communications revolution. That's why we cover the media, advertising and entertainment industries, with an emphasis on breaking the big stories first. Included here is "Advertising," which profiles both pundits and campaigns.

Technology

Technology Marketing magazine said it best when they called The Journal "the bible of the technology industry." You'll find technology covered here and throughout the paper, so if you're not reading The Journal, you're falling behind.

Managing

On Mondays, Marketplace features management and the challenges facing managers in large and/or small companies. The "Theory & Practice" column is a weekly look at people and ideas influencing managers. You'll also find the Pay Package providing brief synopses of the latest Securities and Exchange Commission (SEC) filings.

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The informed Reader

A daily feature that presents items of interest from print and online resources outside of The Journal. Summaries of the best business, economic and cultural stories from around the world are found here.

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INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONE NVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & V E SMT I NoGnMeO NyE Y && I N VIEnS TvI NeG sMtOiNnEgY & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T IGN GuMi dO eN EGtYuoi&d Te IhNt oeV ET JSh eoT IuJNorGunr ManOalNlE Y

Money & Investing

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money & investing

Get comprehensive markets coverage

1 The Top News

Feature stories that carry the hottest financial news always get front-page treatment. And so do the regular columns that appear in Money & Investing when that day's articles are of particular importance to a broad range of our readers.

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2 ahead of the tape

Here's the equivalent of having breakfast with our financial editors as they

discuss what's on tap today, from a Fed meeting to a Coca-Cola earnings

report. This column is required reading for financial professionals, and an

indispensable guide for everyone else.

3 Heard on the street

Monday through Friday, "Heard" brings our readers the first word on subjects and stocks that Wall Street denizens are discussing among themselves. This one's such a market-mover, nobody knows what we're writing about until it's in print.

4 Today's Markets

All of yesterday's activities from the stock, bond and currency markets are brought together in a concise and comprehensive overview. (We call it "Today's Markets" because it surveys all of them, but you'll see it named for the day it covers, such as "Tuesday's Markets.")

The Markets Data Center at is your online resource for analyzing the

markets--see Page 21.

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INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONE NVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & INVESTING MONEY & V E SMT I NoGnMeO NyE Y && I N VIEnS TvI NeG sMtOiNnEgY & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T I N G M O N E Y & I N V E S T IGN GuMi dO eN EGtYuoi&d Te IhNt oeV ET JSh eoT IuJNorGunr ManOalNlE Y

Inside Money & Investing

Money & Investing

Deals & Deal Makers

This page combines factual reporting with analytical insight to help readers understand the events and people that are moving the world's major markets and the implications for the future.

earnings Digest

Divided by industry--technology, energy, auto, defense, telecom and more--"Earnings Digest" is required reading for anyone who needs to know the numbers and what they mean for companies making news in the industries.

Markets Lineup

This statistical package brings together the highlights of the day in an easily understandable format, including results of the Dow, Nasdaq and the S&P 500 and Russell 2000 indexes. Look also for snapshots of consumer interest rate and bond data, mutual fund performance, and a daily financial flashback to a news item of the past 100-plus years. Every Monday, this page includes a package of useful data to help you prepare for the week ahead.

in the markets / STOCKS IN THE NEWS

These pages present news on a wide-ranging variety of market-related events to give readers a valuable overview of important market developments. "Abreast of the Market" provides an authoritative explanation of large-capitalization and midcap stocks, while "Small Stock Focus" does the same for small-cap issues. 12 W S J s t u d e n t . c o m

Keeping Score

3 This page features gainers, losers, active, volume, widely held, money flows, late trading and sector scans to help readers make informed decisions.

World Stock Markets

Each day, we review stock markets around the globe, often tapping the resources of The Wall Street Journal Asia and The Wall Street Journal Europe.

Markets Data Center online--see Page 21.

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