University of Phoenix
COGNITIVE DISSONANCE THEORY. Leon Festinger (1957) HOW PEOPLE REDUCE DISSONANCE. 1) Change one of the cognitions. 2) add consonant cognitions. 3) change the behavior. INDUCED COMPLIANCE PARADIGM. EFFORT JUSTIFICATION. Aronson & mills (late 1950’s) Role of choice. Post-decision dissonance. Implication of dissonance theory. ROLES. Zimbardo ... ................
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