Chapter 13: Social Psychology
Cognitive Dissonance. Source Attractiveness. Attractive sources are more persuasive than unattractive sources. Based on a number of factors including physical beauty, likeability, and similarity. Fear Appeals. 1. Danger(s) mentioned are serious. 2. Danger(s) are probable. 3. Advice to avoid danger(s) will be effective. 4. Belief they can follow ... ................
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