Biennial Downtown Worker and Resident Study

Biennial Downtown Worker and Resident Study

Conducted by HCP Associates on behalf of the Tampa Downtown Partnership

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Background

? The Downtown Worker and Resident Study for the Tampa Downtown Partnership was established as a baseline study in 2008.

? Results from prior years' studies have given rise to enhanced accessibility to the river, waterfront dining, events in the parks, new museums and attractions, extended operating hours for transportation and merchants, full-service grocers, and more.

? As new development shapes future opportunities in Downtown, the opportunity was extended to Tampa's valued stakeholders to offer insight into the future Downtown that they wish to see.

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Objectives

? Collect follow-up data for Downtown Tampa residents and workers to compare to measurements from 2018, 2016, 2014, 2012, 2010, and 2008.

? Measure 2018 levels of satisfaction, participation and response for current Downtown topics, activities, events, and venues.

? Identify significant changes reported in 2018 response. ? Discover new needs expressed by the expanding Downtown community.

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Methodology

Two electronic surveys were developed that incorporated historical content, plus relevant updates and new topics.

This methodology was selected due to the scope of the respondent universe, the flexibility it offered in qualifying respondents on the front-end, and the ease of monitoring response levels.

Both the Tampa Downtown Partnership and HCP took significant steps to ensure broad dispersion of the questionnaire to potential resident and worker respondents. Below are the primary measures taken:

?E-blasts: Both targeted and non-targeted content.

?Monday Morning Memo.

?Handout cards to be circulated at events.

?Social media: Facebook, Twitter, and boosted posts.

?Phone and email contact with individual and organizational stakeholders.

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Special Services District

Expansion

? In 2016, the special services district encompassed West Tampa, the Central Business District, and Channel District.

? Special Services District expanded officially on October 1, 2018 to now include Tampa Heights within the boundaries.

? The 2018 study incorporated the new SSD's boundaries.

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