March 2002 version - Save the Children
|TITLE: International Donor Development Specialist |
|TEAM/PROGRAMME: Member Growth |LOCATION: |
| |London or any existing save the Children location. |
| |The role will involve up to 25% international travel. |
|GRADE: TBC |CONTRACT LENGTH: Open ended |
|CHILD SAFEGUARDING: |
|Level 1 – No DBS check is required as you will not have contact with children or young people or access to data. |
|ROLE PURPOSE: |
| |
|Save the Children launched its ambitious 2016 – 2018 strategic plan with the aim of significantly increasing unrestricted funds. Engaging, |
|inspiring and retaining our supporters and increasing their value over time has been identified as key to our unrestricted income growth. We|
|now want to appoint an experienced international leader for individual giving to join the team and drive this growth at a strategic level |
|working in collaboration with heads of individual giving in Members fundraising teams. |
| |
|The Global Fundraising Hub was created at Save the Children International in 2016 and is a virtual team of 10-12 experienced international |
|fundraisers. The new Hub sits in the Member Growth team, headquartered in London, and provides strategic support and technical guidance to |
|our Members in Asia, Europe, Latin America and North America. A number of the team members work remotely and the location of this job is |
|flexible. The role will involve travel to work with national leaders in individual giving. It will also manage the specialists in the Global |
|Fundraising Hub on F2F, DRTV, digital fundraising, donor development and work collaboratively cross the team on fundraising data and |
|insights. |
| |
|Reporting to the International Donor Development Manager, the purpose of this role is to support them to develop, drive and promote best |
|practice in supporter retention and development and to optimize the value from individual donors across the Save the Children movement to |
|increase long-term unrestricted income. |
| |
|The International Donor Development Specialist will: |
|Support the ongoing development of a strong network across Members to drive a significant increase in sustainable unrestricted income through|
|improvements in donor value optimization including retention |
|Help identify the critical insights and the best practice examples that maximize opportunities to increase the value over a supporter’s |
|lifetime |
|Collaborate effectively with SCI acquisition specialists (F2F, DRTV & Digital) to ensure that effective retention strategies are developed, |
|embedded and integrated across our acquisition channels. |
| |
|In the event of a major humanitarian emergency, the role holder will be expected to work outside the normal job description and be able to |
|vary work hours accordingly. |
|SCOPE OF ROLE: |
| |
|Reports to: Head of International Fundraising Specialists |
|Number of direct reports: None |
|Budget Responsibilities: Indirectly responsible for meeting retention and development expenditure and income goals in assigned countries, in |
|line with agreed international growth targets. |
|KEY AREAS OF ACCOUNTABILITY: |
| |
|Direct Support: Support new and existing fundraising markets as and when required. |
|Work in collaboration with specialist acquisition colleagues in the Global Fundraising Hub at SCI and fundraising teams in key Members, Donor|
|Retention and Development Leads and Regional Heads of Market Development to support the development of strategies to retain and maximise the |
|value from supporters to Save the Children with a priority on driving unrestricted income. This support involves co-ordinating the |
|implementation of best practice fundraising in the following areas of donor development and retention: |
|Year one donor retention plans that focus on the first three months and up to month 12 |
|Conversion of one-off donors to regular donors |
|Content and communications strategies that help Members deliver supporter journeys that engage and inspire our supporters |
|Best practice in emergency fundraising to maximize donor value |
|Win back and reactivation strategies |
|Upgrading supporters through excellent telemarketing practices and channel integration |
|Integration of house appeals covering mail, telephone and digital channels |
|Segmentation strategies to maximize donor value |
|Supporter care best practices Global Mid-level donor programme |
|Tracking and monitoring of key donor development KPIs e.g. retention rate, LTV, revenue per donor |
|Support the International Donor Development Manager and SC Members with the roll out of the new Global Mid-level donor programme |
|Accountable for tracking the rollout of the Global Mid-level donor programme and monitoring impact |
|Co-ordination of shared assets and content specifically developed for the segment |
|Responsible for ensuring the product is launched and developed in a consistent manner by Members |
|Be accountable for the development and ongoing management of the global shopping list project. This includes: |
|Building a list of tangible and accurate price points that reflect our work with children that is funded by individual donors, covering gift |
|values ranging from $1-$10,000 |
|Ensure the price points cover the breadth of our work with children (thematically and geographically, including humanitarian) |
|Coordinating with Regional Communications Managers to validate existing price points on a regular basis and to expand them |
|Coordinating with Members to ensure consistency in the use and application of price points |
|Ensure timely review points are developed to maintain the accuracy of the price points at all times |
| |
|Skill Sharing: Assist in maintaining and creating effective links and greater dialogue between retention and development fundraisers across |
|the Save the Children Network |
|Support in the organisation and facilitation of regional retention and development skill-sharing initiatives |
|Support in the organisation and facilitation of the donor development track within the Global Save the Children Fundraising Forum |
|Organise the monthly donor development practitioners calls – confirm speakers, review content and facilitate all follow up activities |
|Deputise for the International Donor Development Manager during monthly donor development practitioner calls, as required |
|Alongside the International Donor Development Manager, is responsible for identifying successful initiatives or innovations that have the |
|potential to be successfully scaled in other markets |
|Works closely with the Global Creative Content Unit to ensure the global content packages contain themes, assets and information that aid in |
|the retention and development of existing donors |
| |
|Knowledge Management & Best Practice: Provide a central point for best practice, knowledge management and sharing to improve the expertise |
|and quality of retention and development fundraising across Save the Children. |
|Responsible for the development and rollout of the SC donor development best practice model |
|Ensure all Members are aware of the latest donor development best practices and how to access them |
|Advise Members in the implementation of best practice |
|Track the implementation of best practices amongst Members including any testing |
|Keep abreast of emerging or new best practices across the network |
|Responsible for keeping up to date the knowledge sharing platform on the international intranet |
|Optimised retention assets can be shared (welcome journeys, telemarketing scripts, content, product development strategies etc) |
|All Members know that these materials exist and know how to access them |
|Assist in the creation of a series of donor development best practice toolkits for use by all Members. e.g Upgrade, reactivation, conversion |
| |
|External focus: Ensure that Save the Children is staying abreast of retention and development initiatives. |
|Co-responsibly for staying abreast of the sector developments and innovations from other not for profits by initiating a ‘mystery shopping’ |
|project to track how supporter journeys are promoting retention and development and feed the results back at skill shares |
|Responsible also for keeping up to date with relevant trends in the commercial and non-for-profit sector and harness this to inspire Save the|
|Children’s retention and development fundraising programmes. |
|BEHAVIOURS (SCI Values in Practice) |
|Accountability: |
|Holds self accountable for making decisions, managing resources efficiently, achieving and role modelling Save the Children values |
|Holds the team and partners accountable to deliver on their responsibilities - giving them the freedom to deliver in the best way they see |
|fit, providing the necessary development to improve performance and applying appropriate consequences when results are not achieved. |
|Ambition: |
|Sets ambitious and challenging goals for themselves and their team, takes responsibility for their own personal development and encourages |
|their team to do the same |
|Widely shares their personal vision for Save the Children, engages and motivates others |
|Future orientated, thinks strategically and on a global scale. |
|Collaboration: |
|Builds and maintains effective relationships, with their team, colleagues, Members and external partners and supporters |
|Values diversity and sees it as a source of competitive strength |
|Approachable, good listener, easy to talk to. |
|Creativity: |
|Develops and encourages new and innovative solutions |
|Willing to take disciplined risks. |
|Integrity: |
|Honest, encourages openness and transparency; demonstrates highest levels of integrity. |
|QUALIFICATIONS |
|University degree or other relevant professional qualification or experience |
|Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF) or Institute of Direct Marketing (IDM) qualifications or overseas |
|equivalent would be an advantage. |
|EXPERIENCE AND SKILLS |
|Experience in executing strategies for effective donor development and retention |
|Proven experience delivering supporter retention and development activities with a demonstrable record of success in reducing attrition and |
|growing value. Experience in doing this in multiple markets is an advantage or at the global level in an international team. |
|Experience developing and implementing supporter journeys across multiple channels |
|Excellent skills across mail, telephone and digital essential |
|Capacity to build and maintain excellent relations and to work effectively in a multicultural and multi-ethnic environment respecting |
|diversity |
|Strong personal organisational and self-management skills with an ability to motivate others |
|Ability to think critically, objectively, analytically and strategically, solve problems quickly and show initiative |
|Ability to articulate the work of Save the Children with passion |
|A self-starter using initiative to see opportunities to achieve objectives in this role |
|Excellent communications skills, both written and verbal |
|Strong IT skills particularly in Microsoft Word, Excel, Power Point and Outlook |
|Fluent in English with excellent writing and speaking mandatory, additional language would be an asset |
|Willing to travel to support Members directly or to relevant events as required. |
|Additional job responsibilities |
|The job duties and responsibilities as set out above are not exhaustive and the post holder may be required to carry out additional duties |
|within reasonableness of their level of skills and experience. |
| |
|The post holder could be required to travel as part of the role up to 25% of the time |
|Equal Opportunities |
|The post holder is required to carry out the duties in accordance with the SCI Equal Opportunities and Diversity policies and procedures. |
|Child Safeguarding: |
|We need to keep children safe so our selection process, which includes rigorous background checks, reflects our commitment to the protection |
|of children from abuse. |
|Health and Safety |
|The role holder is required to carry out the duties in accordance with SCI Health and Safety policies and procedures. |
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