INDIAN READERSHIP SURVEY 2019 Q4

INDIAN READERSHIP SURVEY 2019 Q4

DATE : 08th May 2020

INDIA'S GROWTH STORY

HEADLINES

Better NCCS profile and growth in electrification across country. More gas stoves and toilets - indicating better living standards in rural

Education parameters improving - lowering of illiteracy and more graduates+ in the country

Consumers are better equipped, more connected and more informed

A rapidly evolving media landscape with multi-media adoption seen across consumer strata

Internet continues its surge. More number of internet users (Last 1 month) in rural now then urban

HEADLINES

Radio listenership is growing. TV viewing too showing growth even on a very big base

Newspaper readership however, is on a slow decline and is a trend seen across Hindi, English and Regional languages

KEY SNAPSHOT

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