Completed Research: Consumer Behavior ...
When reviews are ordered by “recommendation”, it is unclear why such top reviews are promoted by the website. Customers may make inferences about the company’s motive for featuring such reviews (Campbell, 1999, 2007; Friestad & Wright, 1994). Ordering by review date, on the other hand, does not involve such a manipulation intent. We suggest that the recommended ordering triggers higher ... ................
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