Paper Grading Guide



Effective Marketing Blog Challenge Grading Guide

MGT/465 Version 2

Small Business and Entrepreneurial Planning

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Individual Assignment: Effective Marketing Blog Challenge

Purpose of Assignment

The purpose of this assignment is to allow students to use social media to create a usable document that describes effective marketing strategies for prospective small business owners. Students will apply research and critical thinking in developing the marketing tips that will be highlighted in the blog.

Resources Required

Marketing Blog Template

Grading Guide

|Content |Met |Partially Met |Not Met |Comments: |

|The student discusses why these three tips are important for | | | | |

|new entrepreneurs. | | | | |

|The student includes specific supporting documentation to | | | | |

|further describe why the major marketing tips were chosen. | | | | |

|The student cites a minimum of three sources. | | | | |

|The blog should be 1,050-words in length. | | | | |

| | |Total Available |Total Earned | |

| | | | | |

| | |5.5 |#/5.5 | |

|Writing Guidelines |Met |Partially Met |Not Met |Comments: |

|Intellectual property is recognized with in-text citations and | | | | |

|a reference page. | | | | |

|Paragraph and sentence transitions are present, logical, and | | | | |

|maintain the flow throughout the paper. | | | | |

|Sentences are complete, clear, and concise. | | | | |

|Rules of grammar and usage are followed, including spelling and| | | | |

|punctuation. | | | | |

| | |Total Available |Total Earned | |

|  | |2.5 |#/2.5 | |

|Assignment Total |

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