Texas Tech University



1) _________ is defined as the set of business activities that add value to products and services sold to consumers for their personal or family use.

a. Cooperative advertising

b. Retailing

c. Factory outlets

d. Drugstores

2) Which of the following is an example of a full-line discount store?

a. Macy’s

b. Dillards

c. TJ Maxx

d. Market Street

3) _______ helps define the value of both the merchandise and the service.

a. Price

b. Product

c. Promotion

d. Place

4) Which of the following is considered to be a food retailer?

a. Drug store

b. Supermarket

c. Full-line Discount

d. Specialty

5) How many different items does a typical grocery store carry?

a. 200,000

b. 20,000

c. 2,000

d. 200

6) When retailers and some manufacturers sell in more than one channel

a. multichannel strategy

b. distribution intensity

c. intensive distribution

d. selective distribution

7) Which is NOT a type of retailer?

a. Supermarket

b. Supercenter

c. Warehouse Club

d. Exclusive Distribution Center

8) Which is NOT a level of distribution intensity?

a. Intensive distribution

b. Exclusive distribution

c. Selective distribution

d. Secluded distribution

9) A category specialist offering equipment and material used by do-it-yourselfers and contractiors to make home improvements.

a. home improvement center

b. close-out retailer

c. off-price retailer

d. specialty stores

10) _____________ concentrate on a limited number of complementary merchandise categories and provide a high level of service in relatively small stores.

a. specialty stores

b. drugstores

c. category specialists

d. big box retailers

11) A(n) ________________offers only approximately 2,000 SKUs.

a. McDonald’s

b. Supercenter

c. extreme value food retailers

d. Warehouse club

12) An example of a category specialist would be:

a. Dillards

b. Target

c. Staples

d. Starbucks

13) An example of a brand produced specifically for the manufacturer’s outlet store would be:

a. Neiman Marcus Last Call

b. Coach factory irregulars

c. Last season’s dresses at Ann Taylor

d. Brooks Brothers 346

14) What is the only channel for selling to consumers that offers the benefit of risk reduction?

a. stores

b. catalogs

c. customer service center

d. internet

15) An example of Home Depot overcoming store size restraint issues in regards to floor models of major appliances is:

a. an in-home viewing of the appliances

b. a Web-enable kiosk to view the expanded selection of appliances

c. A picture of another model attached to the in-store model

d. a Home Depot employee calling their headquarters and asking what’s available

1. A

2. D

3. D

4. A

5. A

6. B

7. C

8. A

9. B

10. B

11. C

12. C

13. D

14. A

15. B

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