Pressemitteilung - Henkel
August 27, 2018
Henkel India partners with TVS to revolutionize Vehicle & Repair Aftermarket
Chennai – Henkel Adhesives Technologies India Pvt. Ltd. (Henkel India) and Madras Auto Service (MAS), a division of T V Sundram Iyengar & Sons Pvt. Ltd. (TVS) have entered into a partnership to revolutionize the retail Vehicle and Repair Aftermarket segment. Through this partnership, MAS has become Henkel India’s channel partner for pan India Vehicle Repair & Maintenance (VRM) sales. This partnership will leverage the technology and service expertise of Henkel and the strong market presence of MAS. With support from Henkel India, MAS will add new product lines to its existing customer segment.
As part of the commercial alliance, Henkel will organize intensive training programs and provide on-field technical support on the latest vehicle repair technologies across 2-wheeler, 4-wheeler and commercial vehicles. In addition, it will give MAS access to its extensive aftermarket product portfolio designed to OEM standards of performance and these include body repair, mechanical repair, cleaning and maintenance. By virtue of this partnership, MAS will also be able to leverage Henkel’s expertise and state-of-the-art innovation center at Pune to develop new products for the VRM segment based on market needs.
MAS will ensure distribution of Henkel India’s VRM solutions through its network of over 20,000 retailers, more than 65 branches and through its over 500-member strong sales force. This will enable faster, more reliable and high-quality delivery of VRM service.
Speaking at the agreement signing event, Manish Singhal, Business Director – General Industry, Henkel India said, “We are very happy to partner with MAS, as it will go a long way in expanding our VRM business in the country and enriching our customers’ experience.”
Sharath Vijayaraghavan – Executive Director, MAS (TVS) said “This partnership with Henkel not only offers us access to best-in-class products, but also training in application; thereby, ensuring our customers get the best service. In line with our mantra, “Together Everyone Achieves More!”, Henkel and MAS will work together to achieve greater success in serving our VRM segment customers.
This partnership will first see its inaugural rollout in September within the state of Tamil Nadu. By the first quarter of 2019 it will be rolled out across the country.
About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2017, Henkel reported sales of 20 billion euros and adjusted operating profit of around 3.5 billion euros. Combined sales of the respective top brands of the three business units – Loctite, Schwarzkopf and Persil – amounted to 6.4 billion euros. Henkel employs more than 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit .
About Henkel in India
Henkel in India has two legal entities Henkel Adhesives Technologies India Private Limited (wholly-owned subsidiary of Henkel, Germany) and Henkel Anand India Private Limited (joint venture). The Company is present in two business - Adhesive Technologies and Beauty Care, both in the business to business realm. For more information, please visit henkel.in.
About MAS
Madras Auto Service (MAS), a division of T V Sundram Iyengar & Sons Pvt. Ltd., started its operations in the year 1931 with two branches at Chennai and Bangalore. Today, MAS with 67 branches across South, West and Northern regions, is the largest distributor of auto components in the country. MAS has a turnover of over Rs.450 crores, and employs more than 700 employees serving more than 20000 dealers with 47 active lines and about 25000 SKUs.
T V Sundram Iyengar & Sons Pvt. Ltd. (TVS), Madurai, the parent company of the TVS Group, began with Bus Transport operations in 1911. In the last 10 decades the TVS Group has expanded operations to Vehicle sales and service, Spare Parts distribution, Manufacture of Automotive Components, Two Wheelers, Distribution & Logistics, Finance, Information Technology and General Insurance. The group turnover exceeds USD 7.2 Billion, comprises of 60 companies with over 50000 employees.
Contacts
|Sandhya Kedlaya |Wayne Ferrao |
|Henkel India - Corporate Communications |Business Head - Acuitious Communications |
|Mobile: +919833844631 |Mobile: +919833052002 |
|Email: sandhya.kedlaya@ |Email: wayne@ |
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