Chapter 9—Product Concepts
While Starkist tuna is still available in cans, it is now also available in a 12-ounce family-size pouch. This change in packaging was the result of: This change in packaging was the result of: a. a repositioning strategy b. a new strategy of segmenting its market c. a move toward functional obsolescence d. a brand equity strategy e. a master brand strategy ................
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