He plays ball to escape, to release the tension that ...

[Pages:24]Growing up in the Dominican Republic, Manuel de los Santos played baseball from a young age and by 2003 was planning to turn professional. But a motorcycle accident changed his life forever when he lost his left leg above the knee.

Following this accident, he moved to France and on seeing the film, `The Legend of Bagger Vance', he was inspired to take up golf. Now 26 years old, Manuel lives in Paris and plays to a handicap of just three, competing in high profile tournaments all around the world. His extraordinary golf swing has become instantly recognisable.

? Zero Friction have pioneered the evolution of the simplest of golf equipment; the tee.

? The Zero Friction performance golf tee is the official tee of the PGA Tour and has helped secure over 70 victories via a number of players that view it as a necessity in their golf bag. The tee is also the official tee of the David Leadbetter Golf Academies in almost 30 locations worldwide .

? Brand Equity has now grown out product offering. This equates to immediate latent potential for diversification.

? ZF as a brand is about overcoming, about the story and the journey, about getting the best from people. It is a brand that focuses on inspiration and human qualities rather than pure achievement. It is a brand that puts performance first but does not believe this to be reserved only for those who can afford it; this in itself being a boundary to those who want to push themselves to new heights.

? ZF will build its philosophy based on helping people all over the world achieve their dreams in sport and life.

? Therefore, not only is this a sports brand where people aspire to perform but it is a brand where people will want to join a global community and philosophy of helping, giving and inspiring people. People will want to be seen wearing and supporting the real life ZF philosophy.

Zero Friction: Golf Zero Friction have pioneered the evolution of the simplest of golf equipment ; the tee. The Zero Friction performance golf tee is the official tee of the PGA Tour and has helped secure over 70 victories via a number of

players that view it as a necessity in their golf bag. The tee is also the official tee of thKe aDaivid JLeaadcbekttseroGnolf

Academies in almost 30 locations worldwide .

He plays ball to escape, to release the tension that builds every day in the office. At college he was one of the best, then he became average. Work and family took over. You know how it happens.

He is escaping the mundane; the everyday routine that causes him to forget who he really is. The routine is removing his sense of purpose.

His game is getting better. He is back in shape. He has been scouted for a local team. ZF has given him performance.

ZF gives him purpose. Kai is helping others and he is proud of it. He wants to tell the world he is doing something meaningful. He knows that by wearing ZF he is saving lives and people who see him wearing the brand know it.

The ZF philosophy drives Kai

Me today You Tomorrow

The genius of creating something so simple that brings tangible benefit for all who use it is reflected in the level of brand allegiance the product now has worldwide. What now exists is a huge opportunity to take advantage of a unique brand equity and build the "no boundaries" philosophy throughout sport and life.

The Zero Friction Tee has official relationships with the R&A, The First Tee, World Golf Aid, The British Open (where it was sold as official merchandise in 2009) and the new Golf Live format that will be rolled out worldwide in the next three years

THE WORLD LEADER IN CREATING AND

CAPTURING CONSUMER DEVOTION

? As the world's premier sports, entertainment and media company, IMG creates, represents and harnesses the power of more iconic properties than anyone else.

? Our global assets and capabilities include major fashion and sporting events, famous athletes, models and celebrities, worldwide media distribution, live and recorded programming production, sponsorship and stadium consulting, hospitality, licensing and rights management.

? IMG offers JC Penney (JCP) a deep connection to an unrivalled portfolio of assets and capabilities, covering every aspect of sports, entertainment and fashion

me today, you tomorrow

me today, you tomorrow

me today, you tomorrow

me today, you tomorrow

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