Chapter 1— An Overview of Integrated Marketing Communications
An advantage of using advertising agencies is their ability to conduct direct-to-consumer advertising. ... There is a lack of interest in IMC by top management. b. The cost of implementing an IMC program is difficult to justify. c. Little can be gained by coordinating the various marketing communications elements. d. Few providers of marketing communication services have the far-ranging skills ... ................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
Related searches
- chapter 4.2 overview of photosynthesis
- 9 1 cellular respiration an overview answers
- integrated marketing communications pdf download
- chapter 4 2 overview of photosynthesis
- chapter 1 the nature of science
- integrated marketing communications article
- integrated marketing communications strategy
- integrated marketing communications plan template
- integrated marketing communications plan example
- integrated marketing communications plan
- integrated marketing communications plan pdf
- integrated marketing communications masters programs