The world’s most awarded campaigns and companies for ...

The world's most awarded campaigns and companies for creativity

The WARC Creative 100 is an annual ranking of the world's most awarded campaigns and companies for creativity. It forms part of the WARC Rankings, and sits alongside two further rankings, for media and effectiveness.

The rankings are a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers.

Want to know how we build the rankings?

You can read an outline of the methodology for the rankings on page 14, and an in-depth explanation of the Creative 100 methodology is available here.

Which shows were tracked for the 2020 Creative 100 rankings?

Global: Cannes Lions International Festival of Creativity, D&AD, The One Show, Clio Awards, London International Awards (LIA).

Regional: APAC: Spikes Asia, Adfest Europe: Eurobest, Golden Drum Middle East & Africa: Dubai Lynx, Loeries LATAM: El Ojo de Iberoam?rica

Contents

2 Welcome to the WARC Creative 100

3 Themes from the world's most creative campaigns

4 Top campaigns for creativity 5 About the top campaigns

8 Top agencies for creativity 9 Top agency networks for creativity 10 Top agency holding companies for creativity 11 Top brands for creativity 12 Top advertisers for creativity 13 Top countries for creativity

14 The methodology 15 More from WARC Rankings

Top 10 marketing campaigns in the WARC Creative 100

1

The Whopper Detour

2 Viva La Vulva

3 Dream Crazy

4 The Truth Is Worth It

5 Changing the Game

6 Broadway the Rainbow

7 StorySign

8 Keeping Fortnite Fresh

9 ThisAbles 10 Safety Hub

Burger King Bodyform/Libresse Nike The New York Times Xbox Skittles Huawei Wendy's IKEA NRMA Insurance

View full rankings on WARC Rankings

FCB New York AMV BBDO London Wieden+Kennedy Portland Droga5 New York McCann New York DDB Chicago FCB Inferno London VMLY&R Kansas City McCann Tel Aviv CHE Proximity Melbourne

Retail Toiletries & cosmetics Clothing & accessories Media & publishing Technology & electronics Food Technology & electronics Retail Retail Financial services

USA UK USA USA USA USA UK USA Israel Australia

271.9 227.7 223.3 198.8 159.4 114.1 107.4 100.3 100.0 87.7

Top 10 agencies in the WARC Creative 100

1

5

2

15

3

32

4

2

5

New*

6

3

7

11

8

New*

9

30

10

7

McCann Droga5 Wieden+Kennedy AMV BBDO Impact BBDO adam&eveDDB Publicis FCB Africa McCann

View full rankings on WARC Rankings

New York, USA New York, USA Portland, USA London, UK Dubai, UAE London, UK Milan, Italy New York, USA S?o Paulo, Brazil London, UK

*New = outside the top 50 last year

376.6 375.8 297.4 234.6 222.5 221.2 211.3 200 196.3 181

Top 10 agency networks in the WARC Creative 100

1

1

2

2

3

3

4

5

5

4

6

9

7

13

8

21

9

11

10

8

BBDO Worldwide DDB Worldwide McCann Worldgroup TBWA Worldwide Ogilvy FCB Wieden+Kennedy Droga5 Publicis Worldwide VMLY&R

Omnicom Group Omnicom Group Interpublic Group Omnicom Group WPP Interpublic Group

Accenture Publicis Groupe WPP

1316.5 1113.5 1068.4 853.8 707.1 637.8 457.5 429.5 418.9 405.3

View full rankings on WARC Rankings This is a corrected version of this table, as of 3 March 2020. A previous version of this table showed an incorrect points total for DDB Worldwide.

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