SAARF South African Audience Research Foundation

Indeed, 96.9% of all households in this income bracket fall into LSM 7-10, although wealth is concentrated towards the top end of this supergroup. Only 9.4% of households in LSM 7 have an income of over R20 000 a month at their disposal, compared to 22.1% of LSM 8, 43.8% of LSM 9 and 77% of LSM 10. ................
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