IMMEDIATE RELEASE Contact: Jamie Carbone



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IMMEDIATE RELEASE Contact: Jamie Carbone Beth Gast

January 27, 2005 PGA of America Alday Communications

561/624-8446 615/791-1535 ext. 26

jcarbone@ beth@

PGA OF AMERICA EXPANDS PLAY GOLF AMERICA

GRASSROOTS MARKETING CAMPAIGN IN 10 MARKETS

PALM BEACH GARDENS, Fla. – Play Golf America, the successful national marketing campaign that was launched by The PGA of America in 2004, is poised for continued success in 2005. To complement the campaign’s objective of increasing golf participation among new and occasional adult golfers, The PGA of America will again include a grassroots focus in 10 additional U.S. markets, announced PGA of America President, Roger Warren.

The markets of focus in 2005 include: Long Island; Chicago, Ill.; Houston, Texas; Philadelphia, Pa.; San Diego, Calif.; Indianapolis, Ind.; Columbus, Ohio; Baltimore, Md.; Denver, Colo.; and Nashville, Tenn. In 2004, the Play Golf America grassroots efforts was focused on the following markets: Boston, Mass.; Charlotte, N.C.; Cincinnati, Ohio; Dallas/Fort Worth, Texas; Detroit, Mich.; Jacksonville, Fla.; Milwaukee, Wis.; Phoenix/Scottsdale, Ariz.; Northern California (which includes San Francisco and San Jose), and Washington DC/Fairfax County, Va.

In addition, state and regional player development programs that were conducted last year in Northern California, the Carolinas, and the successful state endorsed programs such as “Golf Wisconsin” and “Play Golf Ohio” will continue to be supported in their efforts to grow participation in the game of golf.

While there will be a continued focus at a national level, the markets in 2005 will be a part of a local public relations strategy designed to promote Play Golf America programs in specific cities that are geared to connect people to the game. With the combination of the new markets and those markets involved in 2004, Play Golf America will have reached 21 of the top 27 most populated cities in the U.S.

“We’ve found that our grassroots public relations efforts in 2004 were critical in connecting our PGA Professionals who teach these programs, with the consumers,” said Warren. “We are happy to be able to expand these efforts into other markets with the ultimate long-term goal of blanketing the entire United States with Play Golf America programs in years to come.”

A key public relations strategy in these markets is to drive consumers to , where they can learn about and register for local programs in their area. Consumers will also be exposed to Play Golf America messages through a multi-million dollar pool of television advertising inventory that is expected to exceed last year’s $11 million campaign established by The PGA of America, PGA Tour, LPGA and USGA using their broadcast media.

The 10 markets were selected on the basis of resources including PGA Section and player development leadership support, PGA of America events, PGA Tour events, LPGA events, and an existing volume of Play Golf America programs such as Link Up 2 Golf, PGA Free Lesson Month, EWGA Chapters, Golf: For Business & Life and Play Golf America Days that could be found on the consumer website.

Play Golf America is an industry-wide national marketing campaign developed and led by The PGA of America to increase golf participation among new and occasional golfers nationwide. Supported by a variety of allied associations, including the LPGA, National Golf Course Owners Association, PGA TOUR and the United States Golf Association, Play Golf America offers a variety of adult player development programs geared to connect people to the game.

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