Application of Facial Expression technique in Marketing ...

There are nine million bike trips in the US each day. In 2012, 33% of people reportedly biked for recreation, 28% for exercise and health, 17% for personal errands, 8% to visit a friend or personal relative, and 11% for commuting to work and school (US Department of Transportation, 2012). Thus, an estimated 10% of REI customers are cyclists. ................
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