E-Commerce Platforms - Miva Merchant

Grid for E-Commerce Platforms | Summer 2015

G2 Crowd GridSM for E-Commerce Platforms

Contenders

Summer 2015

Leaders

Magento

IBM WebSphere

hybris

Oracle Commerce

Infusionsoft

NetSuite

Shopify

Volusion

Bigcommerce

Demandware cleverbridge

Miva Merchant

Avangate

Market Presence

Niche

High Performers

Satisfaction

E-Commerce Platforms

Products shown on the Grid for E-Commerce Platform have received a minimum of 10 reviews/ratings in data gathered by May 11, 2015. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid:

Leaders offer e-commerce platform products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders products include: Shopify

High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category. High Performers products include: Miva Merchant, Avangate, cleverbridge, Demandware, and Bigcommerce

Contenders have significant market presence and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders products include: Magento, hybris, IBM WebSphere Commerce, NetSuite Commerce, Infusionsoft, and Oracle Commerce

Niche products do not have the market presence of the Leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success. Niche products include: Volusion

? 2015 G2 Crowd, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2 Crowd's prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 Crowd disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.

Grid for E-Commerce Platforms | Summer 2015

Grid Scores for E-Commerce Platforms

The table below shows the satisfaction and market presence scores that determine vendor placement on the Grid. To learn more about each of the products, please see the executive profile section.

Product Name

Leaders Shopify

High Performers Miva Merchant Avangate cleverbridge Demandware Bigcommerce

Contenders Magento hybris IBM WebSphere Commerce NetSuite Commerce Oracle Commerce Infusionsoft

Niche Volusion

# of Reviews

Satisfaction (normalized)

Market Presence

G2 Score

25

93

53

73

43

97

38

67

20

91

37

64

15

86

34

60

18

74

40

57

16

65

42

53

30

45

76

60

11

46

65

55

15

36

62

49

12

38

51

44

17

14

64

39

26

32

51

41

15

8

43

25

Product Executive Summaries

Executive profiles and detailed charts are included for products with 10 or more reviews.

? 2015 G2 Crowd, Inc. All rights reserved. Document #CM14SN.

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Grid for E-Commerce Platforms | Summer 2015

Grid Methodology

E-Commerce Platforms Market Definition

E-Commerce platforms are designed to facilitate the sale of products and services online, including online retail, digital downloads, and other web purchases. These platforms often include shopping cart features, inventory management tools, online transaction processing, internet marketing, and other resources to help users build and maintain an online store. Additional features may include search tools, pricing management, promotion development, and targeted marketing. Included within the e-commerce platform category are digital e-commerce tools, which specialize exclusively in the sale of digital merchandise such as music or software downloads. For information about additional e-commerce software, including catalogue management, shopping cart, payment gateway, and subscription management software, visit the E-Commerce Software category page.

Grid Rating Methodology

The Grid represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 Crowd rates e-commerce products algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks. Technology buyers can use the Grid to help them quickly select the best e-commerce platform for their business and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid provides benchmarks for product comparison and market trend analysis.

Grid Scoring Methodology

G2 Crowd rates products and vendors based on ratings and reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique, patent-pending algorithm to this data to calculate the product strength and vendor market presence scores in real time.

The satisfaction rating is affected by the following (in order of importance): Overall Customer Satisfaction and Net Promoter Score (NPS) based on ratings by G2 Crowd users Customer satisfaction with second-level product attributes based on user reviews Popularity and statistical significance based on number of ratings and reviews received by G2 Crowd

The market presence score is affected by the following (in order of importance): Number of employees for product and parent company (based on social networks and public sources) Market share based on share of voice including number of ratings and reviews received Vendor momentum based on web traffic and Google search trends Product social impact based on Klout score and Twitter followers Vendor social impact based on Klout score, Twitter, and LinkedIn followers Revenue and year over year revenue growth rate (if available) Age of company (number of years in operation) Employee satisfaction and engagement (based on social network ratings)

? 2015 G2 Crowd, Inc. All rights reserved. Document #CM14SN.

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Shopify

(25) 4.6 out of 5 stars

Grid for E-Commerce Platforms | Summer 2015

SUMMER 2015

LEADER

Vendor Information

Vendor: Shopify Location: Ottawa, ON Founded: 2006 2015 Revenue: n/a (private company) Employees (Listed on LinkedIn): 534 Website:

Highest-Rated Features

Customer Service Performance and Reliability Content Management

90%

Average 77%

90%

Average 86%

89%

Average 82%

Lowest-Rated Features

Internationalization

67%

Average 77%

Test to Product Migration

69%

Average 78%

Recommendations/Personalization

71%

Average 73%

Executive Summary

Shopify has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 96% of users rated it 4 or 5 stars and 96% of users believe Shopify is headed in the right direction.

Shopify offered users faster storefront set-up times, users said, and its ease of use was the most commonly cited benefit of the e-commerce solution. Unlike a number of other e-commerce products, users found that Shopify stores could be set up with minimal coding experience and was relatively easy to operate. Reviewers liked Shopify's templates, which, while more limited than open source solutions, were nonetheless powerful enough to allow web developers and designers to sufficiently customize their storefronts.

While reviewers generally preferred Shopify's easy and standardized templates to more flexible alternatives, several were disappointed by the limited ability to customize checkout. One user also noted that there was no robust cart abandonment recapture, and that Shopify does not come with the ability to print labels or manage shipping items.

Like other e-commerce platforms, Shopify offers (and at times requires) third party add-ons in order to maximize its functionality. Some reviewers complained that many of the app store offerings are priced monthly, which can increase the cost of the program overall. These reviewers regretted that the functionality of these apps were not included in the default program. However, reviewers did like that the app-store is more controlled than other, open-source providers, and overall found Shopify's pricing to be fair and affordable.

Review Breakdown

2

5 12

Small Business (50 or fewer emp.) Mid-Market (51-1000 emp.) Enterprise ( >1000 emp.)

Top Industries Represented

Information Technology and Services Internet

Health, Wellness and Fitness

Hospitality

Publishing

3 3 2 2 2

? 2015 G2 Crowd, Inc. All rights reserved. Document #CM14SN.

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Grid for E-Commerce Platforms | Summer 2015

Miva Merchant

(44) 4.5 out of 5 stars

SUMMER 2015

HIGH PERFORMER

Vendor Information

Vendor: Miva, Inc. Location: San Diego, CA Founded: 1997 2015 Revenue: n/a (private company) Employees (Listed on LinkedIn): 68 Website:

Highest-Rated Features

Performance and Reliability

94%

Security

Average 86%

92%

User management

Average 84%

91%

Average 82%

Lowest-Rated Features

Product Reviews Abandoned Cart Tools Intangible Products

68%

Average 67%

69%

Average 68%

70%

Average 78%

Executive Summary

Miva Merchant has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. Miva Merchant received the highest Satisfaction score among e-commerce platform products. 93% of users rated it 4 or 5 stars and 88% of users believe Miva Merchant is headed in the right direction.

Many Miva Merchant reviewers were loyal customers who had been using the product for as many as fifteen years. These longterm users appreciated the product's longevity and consistency, as well as its constant improvements and feature additions over time. Reviewers liked that Miva Merchant is highly flexible and customizable, although some complained about the difficulty of the product's proprietary language; many recommended either having a highly technical team to manage implementation or to take advantage of Miva Merchant's in-house developers. Miva's high level of security for both customer and administrator data was another major advantage of the product.

In addition to a strong technical support team, which many Miva Merchant reviewers applauded, the product has a strong community of users and developers and an excellent user support forum. The community of third-party developers means that there is a large number of third-party modules and add-ons available, a major advantage for some users. One user noted that it could be difficult to determine the quality of these third-party applications, however, and some would have liked to see the features modified by them to be included as features within Miva Merchant's base package.

The most common complaint about Miva Merchant was in regards to its pricing. While many users found that Miva Merchant was worth the price, many complained that the company nickled-and-dimed customers with added fees, including a cost to add additional administrator seats and high costs for developers. Miva Merchant's recent upgrade also came with a price increase and left some customers paying additional fees for using older editions. However, users still noted that Miva is nonetheless an "exceptional value" and found that the recent upgrade offered new features and improvements that made it worth the cost.

Review Breakdown

Top Industries Represented

3 27

Small Business (50 or fewer emp.)

Internet Marketing and Advertising

9 5

Mid-Market (51-1000 emp.)

Retail

5

Automotive

4

Wholesale

3

? 2015 G2 Crowd, Inc. All rights reserved. Document #CM14SN.

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