2Checkout 2017 H1 Digital Commerce Benchmark - Avangate
2Checkout 2017 H1 Digital Commerce Benchmark
Trends in Global Software, SaaS & Online Services Sales
Top 10 Countries - Overall Sales
Software, SaaS, Online Services
1
United States of America
2
United Kingdom
3
Germany
4
France
5
Canada
6 7 8 9 10
Australia Japan Italy Netherlands Spain
Top 10 Non-English Speaking Countries
31% of Total Global Software, SaaS & Online Services Sales
Germany
Rest of the World (non-english)
Japan Italy Netherlands
Spain Switzerland Brazil Belgium Sweden Denmark
$
Interesting Highlights
Average Order Value for Software, SaaS, Online Services Sales
AOV
47$
GLOBALLY H1 2017
3% drop compared to 2016 (from $48 to $47)
Top Software Products Sold Online - H1 2017
Marketing
Dev Tools Web Tools
Utilities
Security & Privacy
Multimedia & Design O ce Tools
Other
Online Services
Subscription-based Sales on the Rise
Subscription Model vs. Perpetual Model
2012
2017
0%
20%
40%
60%
80% 100%
Perpetual
Subscriptions
2012 = 49% of sales volumes are for subscription-based products & services
2017 = 75% of sales volumes are for subscription-based products & services
$
$
Top Payment Methods Worldwide
1
68.2%
6
0.5%
2
19.7%
7
0.4%
3
6.8%
8 Bank Transfer
0.3%
4
1.5%
9 Rest
2%
5
0.7%
Most Popular Payment Methods in Top 10 Countries
United States of America
1
United Kingdom
2
Other
Other
Germany
3
France
4
Other
Other
Canada
5
Australia
6
Other
Other
Japan
7
Other
KONBINI
Other
Italy
8
Netherlands
9
Spain
10
Other
Local Payment Methods - Interesting Stats by Country
China Netherlands Brazil Turkey France Japan Russia Finland Denmark
54% 44%
2%
WeChat Pay
Gaining ground
5%
Local Credit Cards with installments 23%
11%
Local Credit Cards with installments 17%
12%
KONBINI 5%
3%
3%
3%
3%
Software Sales - Additional Revenue
Software Sales - Additional Revenue Sources
25%
Affiliate Sales
Generating on average 25% of revenue (analysis performed on vendors connected to the Affiliate Network and having at least one sale).
Promotions
Promotional sales bring, on average, 22.5% of revenues
%
for vendors utilizing this marketing tool.
22.5%
4.5%
Cross-selling
Vendors get, on average, 4.5% of revenue from utilizing cross-selling tactics, with some reaching as high as 66%.
Up-selling
Vendors get, on average, 8% of revenue from utilizing up-selling tactics, with some reaching 59%.
8%
The Digital Commerce Benchmark is based on a sample of hundreds of thousands of worldwide transactions moving through 2Checkout's Avangate platform between August 2015 and July 2017. 2Checkout, a leader in eCommerce, payments and subscription billing solutions, continuously tracks fluctuations in sales, empowering software and digital goods providers worldwide to make smarter decisions.
Get More Insights into Global Commerce
For more in-depth info on shopper preferences on a global level, download the whitepaper: "Global Commerce in Local Markets for Software and SaaS Companies"
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