Small Business Strategies for Company Profitability and ...

Walden Dissertations and Doctoral Studies

Walden University

ScholarWorks

Walden Dissertations and Doctoral Studies Collection

2015

Small Business Strategies for Company Profitability and Sustainability

Denise Leigh Gandy

Walden University

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Walden University

College of Management and Technology

This is to certify that the doctoral study by Denise Gandy

has been found to be complete and satisfactory in all respects, and that any and all revisions required by the review committee have been made. Review Committee

Dr. Patricia Fusch, Committee Chairperson, Doctor of Business Administration Faculty Dr. Peter Anthony, Committee Member, Doctor of Business Administration Faculty Dr. Denise Land, University Reviewer, Doctor of Business Administration Faculty

Chief Academic Officer Eric Riedel, Ph.D.

Walden University 2015

Abstract Small Business Strategies for Company Profitability and Sustainability

by Denise L. Gandy

MBA, Northcentral University, 2008 BS, Radford University, 2001

Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration

Walden University April 2015

Abstract Small businesses are critical to the health of the United States economy as they account for approximately 50% of all jobs and 99% of all firms. The purpose for this descriptive multiunit case study was to explore what strategies small business owners used to achieve profitability by the end of the first 5 years of opening their business. The sample comprised 4 small business owners who have been profitable by Year 5 of being in business in Denver, Colorado. The conceptual framework for this study was built upon the general systems theory. The data were collected through semistructured interviews and company documents. Transcript review and member checking were completed to strengthen credibility and trustworthiness. Based on the methodological triangulation of the data sources collected, 3 emergent themes were identified after completing the 5 stages of data analysis: seasonality of the business, passion and dedication of the small business owner, and hiring the right employees. The findings from this study may contribute to social change by providing insights and strategies for small business owners in preparing and sustaining profitability. The data from this study may contribute to the prosperity of the small business owners' employees, their families, communities, and the local economy.

Small Business Strategies for Company Profitability and Sustainability by

Denise L. Gandy

MBA, Northcentral University, 2008 BS, Radford University, 2001

Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration

Walden University April 2015

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