In shopping 97
[Pages:1]Industry Insights
Fidgets and Gadgets As the shopping season approaches what's hot and what's not in online retail
Fidget Spinner
The most popular non-branded product search for 2017 in all Retail categories is fidget spinner
Branded Keywords
97%
of search traffic to the top 100 sites is branded
Top branded keywords in shopping
1 amazon 2 ebay 3 craigslist 4 walmart 5 home depot 6 target 7 nordstrom 8 lowes 9 etsy 10 best buy
Adidas Traffic to was 2x higher during the launch cycle for new pairs of Yeezy sneakers
Yeezy
Prom Dresses
In January 2017, the most popular productrelated keyword driving search traffic to the top 100 US shopping sites was prom dresses
Visits to the top Apparel sites from keyword prom dresses
1,500,000 1,000,000
500,000 0
Jul 16
Sep 16
Nov 16
Jan 16
Mar 16
Birkenstock
Search traffic to Apparel websites relating to "birkenstock" is more than 3x higher in JuneAugust than during the rest of the year
Total Traffic to Apparel Industry - "birkenstock" terms
800,000
400,000
0 Jul 16
Nov 16
Mar 17
Distribution of US traffic for the keyword prom dresses
shop.
17.1% 16.8% 10.1%
8.3% 7.0% 6.7% 6.6% 3.4% 1.9% 1.7%
The top three search terms on in April 2017 were:
1 Nintendo Switch 2 fidget spinner 3 TV
The top three brands searched on in April 2017 were:
1 Nike 2 Converse 3 Adidas
Nintendo Switch Broad match searches for nintendo switch are 10x more likely to send traffic to News sites than Retail sites
x10
Proportion of traffic to Retail sites from broad match searches for nintendo switch
iPhone Volume of traffic into from searches related to iPhone is 3.6x the volume of searches for Galaxy phones
3.6x
iPhone
Galaxy
0.80% 0.60%
Launch of iPhone 7
0.40%
0.20%
0 Jun 16
Sep
Nov
16
16
Launch of Galaxy S8
Jan
Mar
May
16
17
17
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