2017 Loyalty Leaders Top-100 List,final - Brand Keys

[Pages:3]Brand Keys Customer Loyalty Leaders List 2017

The 21th Annual Loyalty Leaders List gives the loyalty rankings for the top 100 brands, out of the 740 brands we assessed in a cross--category analysis of 83 industry categories in the 2017 Brand Keys Customer Loyalty Engagement Index.

Brand

Amazon Google Apple Netflix Apple Amazon Samsung Facebook Amazon YouTube Dunkin' Donuts Nike Trader Joes WhatsApp iTunes Hyundai Starbucks Ford PayPal Domino's Instagram Apple LinkedIn Zappos Avis Toyota iTunes Discover Ralph Lauren Twitter Airbnb Chick--fil--A Jeep HBO GO eBay Uber

Category

Online Retail Search Engines Tablets Video Streaming Smartphones Video Streaming Smartphones Social Networking Tablets Social Networking Coffee Athletic Footwear Natural Foods Instant Messaging Video Streaming Automotive Coffee Automotive Online Payments Pizza Social Networking Computers Social Networking Online Retail Car Rental Automotive Online Music Credit Cards Apparel Retailers Social Networking Hotels Fast Casual Restaurants Automotive Video Streaming Online Retail Rideshare

2017 Ranking

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

Brand Keys | 115 East 57th Street | 11th Floor | New York NY10016 ? 2017, Brand Keys, Inc.

T: +1 (212) 532 6028

2016 Ranking

2 1 3 4 6 9 14 5 7 8 13 15 37 10 11 22 18 16 12 43 27 29 19 20 33 36 34 56 24 23 52 50 59 63 64 17



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Brand Keys Customer Loyalty Leaders List 2017

Forever 21 Grey Goose MAC Sephora Hulu Google Wallet LG Vanguard Home Depot Acer FOX Call of Duty Subaru Papa John's Under Armour Panera New Balance Whole Foods AT&T Wireless Haagen--Daz Jack Daniels MSNBC Samsung American Express Victoria's Secret Lanc?me Ketel One USAA BuzzFeed Lowe's Verizon JPMorgan Chase Grand Theft Auto Old Navy Spotify Bose T.J. Maxx Zubrowka Kia Estee Lauder Microsoft Surface Costco

Apparel Retailers Vodka Cosmetics Cosmetics Video Streaming Online Payments Smartphones Mutual Funds Retail Home Improvement Tablets TV News Major League Gaming Automotive Pizza Athletic Footwear Fast Casual Restaurants Athletic Footwear Natural Foods Wireless Providers Ice Cream Whiskey Cable News Computers Credit Cards Apparel Retailers Luxury Cosmetics Vodka Insurance Social Networking Retail Home Improvement Wireless Providers Banks Major League Gaming Apparel Retailers Online Music Headphones Department Stores Vodka Automotive Luxury Cosmetics Computers Price Clubs

37

83

38

25

39

48

40

26

41

46

42

80

43

31

44

100

45

84

46

32

47

New to Top--100

48

38

49

40

50

71

51

28

52

39

53

65

54

67

55

75

56

85

57

92

58

New to Top--100

59

41

60

61

61

58

62

42

63

44

64

49

65

95

66

99

67

88

68

100

69

54

70

53

71

90

72

45

73

69

74

21

75

78

76

87

77

91

78

77

Brand Keys | 115 East 57th Street | 11th Floor | New York NY10016 ? 2017, Brand Keys, Inc.

T: +1 (212) 532 6028



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Line Tito's Sam Adams Sam's Club Chevrolet Smirnoff Au Bon Pain Mary Kay Hertz GEICO Zara Nissan L'Oreal Google Play iMessage Pinterest Lyft Clinique Tumblr theSkimm Shake Shack 5 Guys Burgers

Brand Keys Customer Loyalty Leaders List 2017

Social Networking Vodka Beer (Reg.) Price Clubs Automotive Vodka Fast Casual Restaurants Cosmetics Car Rental Insurance Apparel Retailers Automotive Cosmetics Online Music Instant Messaging Social Networking Rideshare Cosmetics Social Networking Social Networking Fast Casual Restaurants Fast Casual Restaurants

79

72

80

62

81

60

82

47

83

55

84

57

85

66

86

73

87

82

88

New to Top--100

89

New to Top--100

90

81

91

51

92

79

93

74

94

89

95

New to Top--100

96

97

97

98

98

76

99

New to Top--100

100

New to Top--100

Brand Keys | 115 East 57th Street | 11th Floor | New York NY10016 ? 2017, Brand Keys, Inc.

T: +1 (212) 532 6028



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