Best of BrandZ 2019

BrandZ™ Global Top 100 are super Salient, scoring an average of 129 in Salience on an index where 100 is average. Overall, the Top 100 score higher in Salience than in Meaningful or Difference. Similarly, the Global Top 50 score significantly higher in Salience than brands in the bottom half of the ranking. Being seen as Different is also vital. ................
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