Want to avoid is companies that are filling

So many businesses fail at internet marketing because they spend little to no time on the proper keyword research. In order to succeed in interent marketing you need to rank for the keywords potential customers are using to find your business.

It's fairly simple to rank a website for non-competitive keywords that have little to no search volume. That's why you are constantly receiving phone calls from SEO companies guaranteeing your page one placement for a specific keyword. In many cases It is usually a keyword that is rarely searched. What's the point? It's kind of like fishing in a swimming pool; you are never going to catch anything.

Another problem with many SEO campaigns is they have no plan in place. You build a website, fill it with content, and hope that your keywords are effectively searched.

This guide will help to clear up a lot of the confusion around creating a successful internet marketing campaign. Here we will provide you with the top 65 most commonly searched keywords in the plumbing industry. We'll also break down the meaning behind some of the keywords that people search to find your company online.

One thing you should keep in mind when trying to implement a successful internet marketing campaign is not to hang your hat on a single word or phrase. The success of your campaign should never be based on a

specific keyword.

About six months ago Google released a major algorythmic update called Hummingbird. Hummingbird was designed to rank sites that are creating great content. What they want to avoid is companies that are filling their sites with keywords to game the system. This is looked upon as spam in the eyes of the search engines and often results in very short periods of success, and the possiblity of being sandboxed by Google.

Today, search engine advertising is all about proper content marketing. Developing the best content generally gets you better rankings over time. The way people search today is actually very different from the way the is was done just a few short years ago. Today we are finding more search results with what is referred to as long tail keywords. Long tailkey words are multiple keywords put together to form sentences, questions, or phrases, and in the case of the plumbing industry descriptions of a problem with reference to the city a person lives in.

Another thing to think about is that today more people are searching for your company by using mobile phones, tablets, and voice commands, making the long tail statements far more important.

With that said, is it still important to rank for single keywords? The answer is yes: Keyword research is still very important.

You need to know the right keywords to rank for so you can build them into your content. There is no way to target specific long tail keywords based on volume because every long tail keyword is different.

When you look at a Google Analytics report you will see several hundred long tail keywords that people used to find your website, but next to that keyword you will usually see a small number like 1 or 2 which indicates a low search volume. In fact if you did any keyword research you would find zero results on the long tail, because the volume is non existent. That's because everyone searches differenly. Very few long tail searches are the same.

Keyword research is important because, lets face it, there are still people thatsearch city+plumber, and once you have city+plumber in your content, long tail search is likely to come out of that.

Here is an example of City+Plumber used in the long tail search (I'll use San Jose as an example city):

As you can see it is very important to know that San Jose Plumber is a very important keyword. However, the way people search to find that keyword.

Another thing to remember is that you want to rank for the multiple cites you service, often referred to as sub cities. In using Miami, Florida as an example you would want to rank for North and South Miami, as well as other cities close by. Keeping in mind some cities like South Miami may not have a very large search volume. Spending your time and effort to rank for a keyword that may not generate any searches is a waste of time and resources.

Now that you have a pretty good understanding of the importance of keyword research and content marketing let's save you some time and give you the keywords we have found to have the most search volume.

The next page dives right in to the 65 most commonly searched plumbing keywords.

1. Who is the best San Jose plumber 2. San Jose plumber reviews 3. Reliable San Jose plumber 4. Affordable San Jose plumber 5. Drain cleaning plumber San Jose 6. Plumber that installs tankless water heaters

in San Jose, CA 7. San Jose Plumber coupons 8. San Jose commercial plumber

SHOW ME THE KEYWORDS!!!!

Listed below are the main keywords you will want to focus on for a Pay-Per-Click campaign. Set-up geolocation for the areas you service and build ads based around these top producing keywords.

KEYWORD

plumber plumbing water filtration systems clogged toilet bathroom remodeling tankless water heaters garbage disposal repair leak detection drain cleaning water heater repair septic tank cleaning water softener systems emergency plumber water heater installation boiler repair boiler replacement sewer cleaning septic pumping toilet installation water heater replacement septic cleaning emergency plumbing tankless water heater installation shower installation plumbing service backflow testing gas line installation plumbing contractor sewer repair pipe lining sump pump repair garbage disposal replacement backflow certification

MONTHLY SEARCH VOLUME

74,000.00 60,500.00 9,900.00 9,900.00 8,100.00 6,600.00 6,600.00 6,600.00 5,400.00 5,400.00 5,400.00 4,400.00 4,400.00 4,400.00 4,400.00 4,400.00 2,900.00 2,900.00 2,400.00 2,400.00 1,900.00 1,900.00 1,900.00 1,900.00 1,300.00 1,300.00 1,000.00 880 880 880 720 590 590

KEYWORD

sewer line replacement commercial plumber rooter service gas line repair repiping slab leak repair 24 hour plumbing service tub installation hydrojetting burst pipe repair sewer line inspection trenchless sewer replacement clogged toilet repair backflow repair sewer pumping septic plumbing commercial plumbing contractor water softener system installation sewer cleanouts leak location video sewer line inspection water filtration systems water filtration system installation

MONTHLY SEARCH VOLUME

590 480 480 480 390 390 320 320 260 210 140 110 110 90 50 70 50 50 30 40 20 20 20

When trying to rank your business in the organic and local searches it is important to focus on keywords combined with the cities you service. Here is the list of the most commonly searched keywords at the local level.

KEYWORD

Your City + plumber Your City + plumbing Your City + emergency plumber Your City + emergency plumbing Your City + 24 hour plumbing service Your City + plumbing service Your City + plumbing contractor Your City + drain cleaning Your City + water heater repair

Your City + water heater replacement Your City + water heater installation Your City + tankless water heaters Your City + tankless water heater installation Your City + sewer cleaning Your City + garbage disposal repair Your City + garbage disposal replacement Your City + leak detection Your City + leak location Your City + slab leak repair Your City + bathroom remodeling Your City + shower installation Your City + tub installation Your City + toilet installation Your City + repiping Your City + clogged toilet repair Your City + clogged toilet Your City + rooter service Your City + burst pipe repair Your City + pipe lining Your City + sewer repair Your City + sewer pumping Your City + sewer line replacement Your City + sewer cleanouts Your City + sewer cleaning Your City + trenchless sewer replacement Your City + sewer line inspection Your City + video sewer line inspection Your City + boiler repair Your City + boiler replacement Your City + backflow testing Your City + backflow certification Your City + backflow repair Your City + hydrojetting Your City + gas line installation Your City + gas line repair Your City + septic plumbing Your City + septic pumping Your City + septic cleaning Your City + septic tank cleaning

Your City + sump pump repair Your City + commercial plumber Your City + commercial plumbing contractor Your City + water filtration systems Your City + water filtration system installation Your City + water softener systems Your City + water softener system installation

Click here to download the excel spreadsheet with all the keywords

Next Steps Now that you have keywords that can potentially drive traffic to your website, it's time to merge them with the cities you service. There are a few different tools out there to get this done; We use "Merge Words" to accomplish this.

We created a video that explains exactly how to merge these keywords with the cities that you operate in and how to map out your online marketing strategy.

Click on the link below to watch the video:



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