Retail 101: How to Open & Run a Successful Retail Store
Retail 2.0
Presented By:
Global Purchasing Companies
Top 5 Rules before you go into
the retail business
1.You are not opening this store/boutique for your ego.
This is a business to make money.
2. You are not buying clothing or items for yourself. You
are buying goods to sell to your target market.
3. From day one think about the big picture which
includes having more than one store.
4. You (the owner) should NOT plan on working on the
sales floor.
5. Don¡¯t quit your day job.
What you will need to decide
?
?
?
?
?
?
Who your target market is?
What type of store will it be?
What kind of retailer?
Where will it be located?
What will you sell?
What size store do you need?
What will you sell?
Start by asking yourself 3 questions.
? What is the need in your area?
? Can you supply the need?
? Can you make a profit selling this item?
It¡¯s all about the math
Retail is 90% math, 5% fashion
5% good luck
It¡¯s not about
Ego
Pleasing your Friend & Family
Being the Home Coming
Queen
................
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