The State of Fashion 2020 - McKinsey & Company

The State

of Fashion

2020

2

The State of Fashion 2020

The State

of Fashion

2020

4

The State of Fashion 2020

CONTENTS

10¡ª11

Industry Outlook

12¡ª15

Global Economy

18¡ª31

19

02: Beyond China

23

Southeast Asia: A Region of Nuanced Opportunity

26

Russia: Signs of Resurgence in a Polarised Market

28

The GCC: A Region in Transition

30

Consumer Shifts

32¡ª59

33

Want to See the Future of Social Media? Look to Asia.

37

04: In The Neighbourhood

43

Executive Interview: Pete Nordstrom

46

Unlocking the Power of Stores

50

05: Sustainability First

52

The Future of Upcycling: From Rags to Riches

56

Fashion System

60¡ª87

61

Fashion¡¯s Biological Revolution

64

07: Inclusive Culture

66

Executive Interview: Annie Wu

70

08: Cross-Border Challengers

73

Executive Interview: Wang Mingqiang

76

09: Unconventional Conventions

79

Executive Interview: Raffaello Napoleone

82

10: Digital Recalibration

85

88¡ª99

Glossary and Detailed Infographics

100

End Notes

102

MGFI

06: Materials Revolution

McKinsey Global Fashion Index

FASHION

SYSTEM

03: Next Gen Social

CONSUMER

SHIFTS

01: On High Alert

GLOBAL

ECONOMY

Executive Summary

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