The State of Fashion 2020 - McKinsey & Company
The State
of Fashion
2020
2
The State of Fashion 2020
The State
of Fashion
2020
4
The State of Fashion 2020
CONTENTS
10¡ª11
Industry Outlook
12¡ª15
Global Economy
18¡ª31
19
02: Beyond China
23
Southeast Asia: A Region of Nuanced Opportunity
26
Russia: Signs of Resurgence in a Polarised Market
28
The GCC: A Region in Transition
30
Consumer Shifts
32¡ª59
33
Want to See the Future of Social Media? Look to Asia.
37
04: In The Neighbourhood
43
Executive Interview: Pete Nordstrom
46
Unlocking the Power of Stores
50
05: Sustainability First
52
The Future of Upcycling: From Rags to Riches
56
Fashion System
60¡ª87
61
Fashion¡¯s Biological Revolution
64
07: Inclusive Culture
66
Executive Interview: Annie Wu
70
08: Cross-Border Challengers
73
Executive Interview: Wang Mingqiang
76
09: Unconventional Conventions
79
Executive Interview: Raffaello Napoleone
82
10: Digital Recalibration
85
88¡ª99
Glossary and Detailed Infographics
100
End Notes
102
MGFI
06: Materials Revolution
McKinsey Global Fashion Index
FASHION
SYSTEM
03: Next Gen Social
CONSUMER
SHIFTS
01: On High Alert
GLOBAL
ECONOMY
Executive Summary
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