Press Release~ Draft



Press Release

For Immediate Release:

July 6, 2010

For more information contact:

Sherry Major, PGA Golf Exhibitions 716.662.3855, smajor@

Jamie Carbone, PGA of America 561.624.8446, jcarbone@

The Strongest Line-Up of Golf Apparel Brands Take Center Stage

at the PGA Fall Expo During Las Vegas Fashion Week

PALM BEACH GARDENS, Fla. – The very best names in golf fashion are among 200-plus vendors exhibiting in the 2010 PGA Fall Expo in Las Vegas, Nevada, August 16-18.  This year’s PGA Fall Expo moves to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events.

PGA Professionals, specialty retailers and influential golf buyers, along with qualified buyers among the 100,000 Fashion Week trade show attendees, will be able to preview the latest menswear, womenswear and golf lifestyle accessories; discover the latest golf retail trends; and source the latest merchandise representing a wide spectrum of golf vendors from newcomers to market leaders.

“With the PGA Fall Expo dates now in the middle of Las Vegas Fashion Week and the show right in the heart of the action at The Venetian, there is unprecedented value to be experienced by vendors and golf buyers alike,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “We are fortunate to have an apparel section that is the strongest in recent years, plus an equally solid selection of top equipment, training aids and accessories. We are optimistic that the combination of the vendors, buyers, and event programs will create a vibrant and energized marketplace for all to enjoy.”

PGA Fall Expo apparel vendors to date include companies such as:

Abacus by Caulfeild Apparel

AHEAD, Inc.

Antigua Sportswear, Inc.

Ash City

A-Z Golf

Ben Hogan/Sport Haley

Bermuda Sands

Birdy & Grace

Boo Weekley Apparel

Callaway Golf Apparel

Callaway Golf Travel Gear

Carnoustie

Catwalk Performance Artwear

Chervo

Clan Scotland

Cleveland Classics

Cutter & Buck

D-fly Designs

Divots Sportswear Co., Inc.

Ecco USA Inc.

Elaine Turner

Evan Golf

Fairway & Greene, Ltd.

Free Fall, LLC

Glove It

Greg Norman Collection

Heart Of The Cross

Imperial Headwear, Inc.

IzodG

J. McLaughlin

JGolf

Jofit LLC

Laird International

LIJA

Navika USA, Inc.

Nivo Sport

Peter Millar

PING Apparel

Pukka Headwear

Quagmire Golf

Second Skin Garment Company

Skins Game Clothing

Slix

Sundog Eyewear/Sun Island Intl

Sunice

Tehama

Titania Golf

Weatherproof Garment Co/MV Sports

Winning Edge Designs

Zero Restriction Outerwear

Additionally, PGA Fall Expo attendees can personally test the latest equipment and training aids from the game’s top manufacturers, attend the Education Conference at no fee and enjoy numerous networking events including three golf industry tournaments and the popular Industry Welcome Reception, held this year at TAO Las Vegas.

About the PGA Fall Expo

Thousands of PGA Professionals and influential buyers will come to the 2010 PGA Fall Expo to see the top brands of golf including exhibitors such as Ahead, Antigua, Ben Hogan/Sport Haley, Callaway Apparel, Callaway Golf, Carnoustie, CHAMP, Cleveland Classics, Cleveland Golf/Srixon, Club Glove, Cutter & Buck, Ecco, Fairway & Greene, Free Fall, Full Swing Golf, Greg Norman Collection, Imperial, IzodG, LIJA, Peter Millar, PING, PING Apparel, Pukka Headwear, SkyGolf GPS, Sunice, Tehama, Tour Edge, Zero Restriction and more.

The 2010 PGA Fall Expo will begin with Outdoor Demo Day and three industry golf tournaments on Monday, August 16, at the award-winning Revere Golf Club in nearby Henderson, Nev.  More than 250 golf companies will present and demonstrate their latest merchandise in new, upscale, all-inclusive exhibit displays at the Venetian Resort & Convention Center on Tuesday, August 17, 9 a.m. – 5:00 p.m., and on Wednesday, August 18, 9:00 a.m. – 3:00 p.m.  PGA Golf Exhibitions, The PGA of America and the Association of Golf Merchandisers will again collaborate on a comprehensive education program offered to attendees at no cost, Aug. 17-18, on the Show floor and in adjacent meeting rooms.  The complimentary PGA Fall Expo Career Fair returns in 2010 to provide golf employers and attending professionals with continuing opportunities to network and source golf industry employment opportunities.  And, among multiple networking events, the popular Industry Welcome Reception will return the first night of exhibition events, Tuesday, Aug. 16, at the popular TAO Las Vegas in the Grand Canal Shoppes of the Venetian.

 

This year’s PGA Fall Expo has moved to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events.  It is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2010 PGA Fall Expo in Las Vegas online at . 

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The PGA Fall Expo, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Merchandise Show in Orlando and the Ontario PGA Golf Merchandise Show in Toronto, Canada.

*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. PGA Fall Expo® is a registered trademark owned by The PGA of America.

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