FAST MOVING CONSUMER GOODS (FMCG)
FAST MOVING CONSUMER GOODS (FMCG)
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February 2018
Table of Content
Executive Summary..............................3 Advantage India.................................. 4 Market Overview and Trends..................6 Porters Five Forces Framework.............15 Strategies adopted...............................16 Growth Drivers.....................................19 Opportunities......................................28 Case Studies......................................31 Industry Organisations..........................35 Useful Information................................37
EXECUTIVE SUMMARY
Favourable demographics and rise in income level to boost FMCG market
FMCG market in India is expected to grow at a CAGR of 20.6 per cent and is expected to reach US$ 103.7 billion by 2020 from US$ 49 billion in 2016
Total consumption expenditure is set to increase at a CAGR of 22.57 per cent from 2016-2021.
Total consumption expenditure is expected to reach nearly US$ 3600 billion by 2020 from US$ 1,595 billion in 2016
Rise in rural consumption to drive the FMCG market The rural FMCG market in India is expected to grow to US$ 220
billion by 2025 from US$ 29.4 billion in 2016
Notes: F- Forecast Source: World Bank, Emami Reports, Dabur Reports, AC Nielsen
3 FMCG
FMCG market in India (US$ billion)
150 CAGR 20.6%
100
50
49 0
2016
104 2020F
Total consumption expenditure (US$ billion)
4,000 3,000 2,000 1,000
0
CAGR 22.6%
1,595 2016
3,600 2020F
Rural FMCG market in India (US$ billion)
250
200
150
100
50
29
0 2016
100 2020F
220 2025F
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FMCG
ADVANTAGE INDIA
ADVANTAGE INDIA
Rising incomes and growing youth population have been key growth drivers of the sector. Brand consciousness has also aided demand
India's consumer spending is expected to increase to US$ 3.6 trillion by 2020 and India's contribution to global consumption is expected to more than double to 5.8 per cent by 2020.*
Tier II/III cities are witnessing faster growth in modern trade
Many players are expanding into new geographies and categories
Modern retail share is expected to triple its growth from US$60 billion in 2015 to US$180 billion in 2020
With an investment of US$254.50 million, Wipro is diversifying and expanding its product range in energy drinks, detergents and fabric conditioners.
Patanjali will spend US$743.72 million in various food parks in Maharashtra, M.P. Assam, Andhra Pradesh and Uttar Pradesh.
Note: E ? Estimated, F ? Forecast, * - as per a report by BCG and CII Source: Emami
5 FMCG
ADVANTAGE INDIA
Low penetration levels in rural market offers room for growth
Disposable income in rural India has increased due to the direct cash transfer scheme
Exports is another growing segment E-commerce companies like Amazon are
strengthening their business in FMCG sector, by positioning their platform pantry as front line offering to drive daily products sales.
Investment approval of up to 100 per cent foreign equity in single brand retail and 51 per cent in multi-brand retail
Initiatives like Food Security Bill and direct cash transfer subsidies reach about 40 per cent of households in India
The minimum capitalisation for foreign FMCG companies to invest in India is US$100 million
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