JB Social Co.

 JB Social Co.Business PlanJulie Bobell, OwnerCreated on October 5, 2020Executive SummaryProductJB Social Co. provides content creation, marketing education, and real-time solutions primarily to small businesses. CustomersThe target audience for JB Social Co. is business owners, marketing directors, program managers, presidents, or CEOs with 5 to 500 employees who want to increase their social presence while increasing profitability. Non profit organizations, political campaigns, and community organizations/groups are other entities that may benefit from the services of JB Social Co. Future of the CompanyMarketing is an ever-changing environment. JB Social Co. will leverage relationships, skills, and knowledge in their field to stay on top of these changes. Our current model of business will provide space for change and adaptation. Company DescriptionMission StatementUtilize creative social outlets, education, and real-time solutions to promote business development. Principal MembersJulie Bobell- OwnerLegal StructureJB Social Company is a sole proprietorship owned by Julie Bobell in Illinois, USA.Market ResearchIndustryJB Social Company joins the massive, international industry of social media marketing, consulting, and educational services. We are not reinventing the wheel when it comes to our business initiatives and objectives. WIthin Central Illinois there are numerous other marketing companies who are doing what JB Social Co strives to do in their market. While this may be viewed as a disadvantage in the field, we have many growth opportunities from all over the world at our fingertips. We will place ourselves in this industry and will learn, change, and grow along with it. Detailed Description of CustomersAs mentioned above, the target audience for JB Social Co. are business owners, marketing directors, program managers, presidents, or CEOs with 5 to 500 employees who want to increase their social presence while increasing profitability. Non profit organizations, political campaigns, and community organizations/groups are other entities that may benefit from the services of JB Social Co. Our specific customer is someone who has a passion for growth. THis passion for growth will drive their company to move forward by using the tools, resources, and advice of JB Social Co. Our customers will be part of our team as we strive to learn everything we can about their business in order to place their business above all others in their field. Company AdvantagesBecause JB Social Co. provides services, as opposed to a product, our advantages are only as strong as our owner and her expertise. Aside from ensuring flexible, friendly, and professional service, we have taken the following steps to support our consulting services:Owner Julie Bobell will obtain her MBA in January 2021Copyrighted all of our marketing materials to establish continuity in serviceEstablished continued education practicesDeveloped close relationships with subcontractors who can support us in areas such as graphic design, to ensure materials and presentations are always clear and maintain a consistent brandWe are a virtual company without a lot of overhead costs or strict corporate rules, which saves time, money and creates a flexible workplace for getting things doneRegulationsJB Social Co. meets all Federal and state regulations concerning business consulting. Service LineProduct/ServiceServices Include:Business Rebranding Business plan rebuild SWOT analysis Implementation Plan New Business Cultivation Brainstorm Design Business Plan development Implementation Plan Social management Marketing plan Content creation Scheduling Conversation Cultivating Service Virtual university Workshops Webinars Virtual team training Pricing StructureJB Social Co. will offer its services at an hourly rate using the following labor categories and rates for the following services: General Consulting; Business Rebranding; New Business CultivationJulie Bobell, MBA: $40/hrJB Social Co. will offer its services at a fee for service rate using the following labor categories and rates for the following services:Social Management (marketing plan, content creation, scheduling, conversation cultivating service)2-3 posts per week: $100 start-up fee; $75/month4-10 posts per week: $100 start-up fee; $125/monthVirtual University (access to workshops, webinars, and virtual team training)$50/memberbusiness rates available upon requestProduct LifecycleAll services will be ready to be offered to clients in January, 2021.Intellectual Property RightsJB Social Co. is a trademarked name in the state of Illinois, and we have filed for protection of our proprietary processes and other intellectual property, such as our logo. We have also registered our domain name and parked relevant social media accounts for future use and to prevent the likelihood of someone impersonating our owner, Julie Bobell. Research and DevelopmentThe company is planning to conduct the following research and development:Leverage relationships with area business owners Obtain partnerships with contributing businesses Logo companies Website companies Graphic designers Photographers Obtain expert status in field Listen to podcasts/youtube/instagram Rachel Hollis/ Dave Hollis Develop educational tools for business owners SMART business guidelines Social media marketing tools Relationship building skills SWOT analysis tools Implementation Plans Develop Blog Create Virtual Store Branded Resources Apparel Accessories Marketing & SalesGrowth StrategyTo grow the company, JB Social Co. will do the following:Network at small business groupsUtilize social media as a growth toolEstablish a company website that contains engaging multimedia content about our servicesAs the business grows, advertise in publications that reach our target audienceCommunicate with the CustomerJB Social Co. will communicate with its customers by:Meeting with business owners within targeted companiesUsing social media such as Instragram, Facebook, and LinkedInProviding contact information on the company websiteHow to SellCurrently, the only person in charge of sales for JB Social Co. is the business owner, Julie Bobell. She will maintain all business practices. The company will increase awareness to our targeted customers through online advertising, proactive public relations campaigns, and attending all business opportunities both virtually and in-person. ................
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