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Component: KEYWORDS – Job Posting and Job Seeker Matching Keywords
Distribution Date: April 6, 2010
The purpose of the Keyword feature in is to enhance the effectiveness of the matching formula. The use of Keywords is optional. However, when used by employers (Job Posting – Job Requirements) and job seekers (Portfolio – Job Matching section) Keywords can dramatically increase the quality of matches and benefit both user groups.
The Keyword matching feature is controlled by the job posting. Keywords can be turned on and off by changing the ‘Yes/No’ answer to the “Must Match at Least One Keyword” statement in the job posting.
From staff view, the Comparison page looks the same whether a match is run for a job posting or a match is run for a job seeker. In the Keywords section of the Comparison page, information is displayed about the “Must Match at Least One Keyword” statement:
The “Job Posting Details” column displays the Yes/No setting for the Keyword function on a particular job posting. A Yes/No answer in the Job Posting Details column tells you whether the job seeker must have Keywords added in order to match and what Keywords have been added to the job posting.
The “Job Seeker Qualified?” column in the Keyword section indicates whether the job seeker must match at least one of the job posting Keywords. If Keywords have been added by the job seeker, this column will display a Yes or a No for each individual Keyword.
Note: If Keywords have been added to the job posting but are turned off and the job seeker has not added any Keywords, then the job seeker will match with the job posting, but will not match to any of the specific Keywords.
When adding Keywords, years and months of experience are required. And, this experience is part of the matching formula. If a job seeker has the right Keyword, but doesn’t have the right amount of experience, they will not match with the job posting’s Keyword.
• Must Match at Least One Keyword = Yes:
– The job seeker must have at least one of the Job Posting’s Keywords included in their Keywords (Portfolio – Job Matching) section in order to match with the job posting.
– Keywords simulate a narrowing function for the employer. If the number of match results is too high, then adding Keywords to the job posting will often act as a filter to reduce the number of job seeker matches.
– If unsure about what Keywords should be added to a particular job posting, you can look at the “top 10 keywords” used by job seekers. Go to the Job Posting – Keywords page (located in the Job Requirements section of the job posting), select the “top 10 keywords” link in the Tips section, and enter your occupation. Then update the job posting accordingly.
– Job seekers can view the job posting comparison page to find out how well they match and whether the employer is using Keywords.
• Must Match at Least One Keyword = No:
– Job seekers are not required to add Keywords in order to match to a job posting. But, if they do add Keywords, then they will rank higher in the Job Posting – Match Results.
– Keywords can be turned off to increase the number of job seeker matches. When the number of match results is too low, turn off the Keyword “Must Match at Least One Keyword” option by setting the answer to No. Then run another match.
– Job seekers, and staff with a job seeker in focus, can Browse Jobs and click the Compare Yourself to this Job Posting link to find out whether or not a job posting requires Keywords and determine what they are.
Keywords can be added to a job posting at any time as long as the job posting is still in an Open status. Spelling and punctuation matter, so be sure you verify accuracy before saving.
Keys to Keyword success:
• Keywords on a job posting can be turned on or off.
• View Comparison pages to find out if Keywords are turned on and what Keywords are being used in the matching formula.
• When Job Seekers add Keywords, they increase their ranking percentile (job posting – match results) even when Keywords are turned off.
• View the top 10 Keywords used on job postings by clicking the “top 10 keywords” link in the Tips on the job seeker’s Job Matching - Keywords page. View the top 10 Keywords used by job seekers by clicking the “top 10 keywords” link in the Tips on the Job Posting (Job Requirements section) – Keywords page. [pic]
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