Consumer product trends Navigating 2020 - Deloitte
Consumer product trends Navigating 2020
Executive summary
Consumer product companies face a confluence of rapidly evolving technologies, consumer demographic shifts, changing consumer preferences, and economic uncertainty.
Nigel Wixcey Consumer Products Lead UK Deloitte LLP Email: nigelwixcey@deloitte.co.uk Phone: +44 (0) 20 7303 5007
These dynamics have the potential to not only undermine historical sources of profitable growth, but also undermine historical sources of competitive advantage and render traditional operating models obsolete. Because no one knows exactly how the marketplace dynamics will eventually play out over the next few years, consumer product companies should be prepared to operate amid uncertainty.
There will also be opportunities for consumer product companies to innovate products and services to better meet the needs and wants of consumers. The development of new channels will also create possibilities to engage with consumers directly and by doing so, develop deeper relationships.
To help prepare for change and uncertainty, we present five potential "undercurrents" that may impact the industry in 2020 and that companies should keep in mind as they try to chart a clear path to 2020 and beyond:
? Undercurrent 1: Unfulfilled economic recovery for core consumer segments. ? Undercurrent 2: Health, wellness and responsibility as the new basis of brand loyalty. ? Undercurrent 3: Pervasive digitisation of the path to purchase. ? Undercurrent 4: Proliferation of customisation and personalisation. ? Undercurrent 5: Continued resource shortages and commodity price volatility.
To help executives plan and act amid these undercurrents, we have developed five `navigation aids' to help them address these challenges. In this report we build upon the research originally conducted in the US market ? see Navigating 2020, published by Deloitte University Press.
Nigel Wixcey Consumer Products Lead UK Deloitte LLP
Consumer product trends Navigating 2020 1
Navigating 2020
Consumer product trends Navigating 2020 2
Navigating 2020: rough seas likely ahead Consumer product companies are operating in an environment that is rapidly evolving but where low growth and margin compression remain
Changing consumer preferences
Consumer demographic shifts
Rapidly evolving technologies
Economic uncertainty
Consumer product trends Navigating 2020 3
EMEA Consumer Products (CP) segment heads towards flat profitability, after more than a decade-long decline.
Sample Size (Number of companies) 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Return on Asset (%)
Median Value ? Return on Asset (1990-2014)
1,400
7%
1,200
6%
1,000
5%
800
4%
600
3%
400
2%
200
1%
0
0
Companies (Sample size)
Median return on Asset (Percent)
Linear (Median return on Asset (Percent))
Companies (Sample Size)
Median Return on Asset (Percent)
Linear (Median Return on Asset (Percent)
Source: Bloomberg Methodology ? The sample size covers consumer products (Food, Beverage, Tobacco, Personal Care, and Household Products) companies domiciled in Europe, Middle East and Africa region with reported Return on Asset values for the given period 1990-2014.
Consumer product trends Navigating 2020 4
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- new and emerging consumer products technologies
- new rules for m a in consumer products
- europe mintel reports consumer market analysis
- consumer product trends navigating 2020 deloitte
- irish retail and consumer report 2019 investing in experience
- the great e commerce illusion in consumer products
- fast moving consumer goods kpmg
- the three rules in consumer products deloitte united states
- consumer products companies company website
Related searches
- consumer electronic trends for 2019
- consumer product types
- new product trends 2019
- upcoming product trends 2019
- hottest product trends 2019
- class of consumer product examples
- list of consumer product categories
- consumer product classification examples
- consumer product classification
- product trends 2019
- consumer product trends 2019
- consumer goods trends 2020