Social Media Consumption in Kenya: Trends and Practices

Social Media Consumption in Kenya: Trends and Practices

U.S. Embassy Nairobi

Social Media Consumption in Kenya: Trends and Practices

Kenya is refereed as the "Silicon Savannah" and most of the Kenyans use various social media platforms to connect with one another, engage with news content, share information and entertain themselves. Are you one among the many?

Jackstone Momanyi (right), a member of the SIMElab data collection team interacts with residents of Banisa in Mandera County during data collection exercise on December 29, 2018.

Former U. S. Ambassador

to Kenya Mr. Robert F.

Godec during the official launch of the Lab on April

5th, 2018.

"Social media

connects us, but

can also make

dividing us easier"

- Ambassador Robert F. Godec speaking at USIUAfrica on April 5th, 2018.

Former U. S. Ambassador to Kenya Mr. Robert F. Godec cuts the tape

to officially open the SIMElab on April 5th,

2018. He is flanked by USIU-Africa Chancellor Mr. Manu Chandaria (left) and the USIU-Africa Vice Chancellor Professor Paul Zeleza (center).

IN THIS REPORT

Report Highlights Forward Acknowledgement Executive Summary Top Social Media Trends in Kenya Social Media Use in Political Participation How social media and Internet consumption research can improve the life of Kenyans Social Media and Cyber Security Social Media and Learning ? The Missing Piece Social Media and Politics Kenyan Blogosphere Influencer Marketing: A New Dawn in the World of Marketing Flying Social Footprints of cyberbullying in Kenyan universities Social Media in Non-Profit Sector Data mining in Social Media Social Media and Civic Engagement in Kenya TwitterCrazy: Reimagining civic participation in Kenya

A photo of Banisa-Mandera Road taken during data gathering on December 29th, 2018.

About SIMElab Africa

SIMElab Africa (Social Media Lab Africa) is a Social Media Consumption and Analytics Research Lab housed at USIU-Africa's Freida Brown Innovation Center. SIMElab Africa offers a research and development environment to USIU-Africa faculty and students, civil society and corporate businesses, and policymakers in Kenya and beyond. SIMELab is jointly funded by USA Embassy in Nairobi and USIU-Africa.

The Objectives of the SIMElab are: 1. To provide annual status on social media consumption in Kenya leading to an

annual report 2. To conduct quarterly trainings on social media analytics to academics and

private sector in Kenya 3. To develop a monthly data repository on social media consumption in Kenya 4. To disseminate quality and reputable research through journal and conference

publications

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