Web Sites: An Activity for
[pic]Web Sites: An Activity for
Marketing and Business Education
How the Internet Has Affected the Market Place
The Internet is drastically changing the way people do business. Companies of all sizes have embraced the Internet and found new methods of peer-to-peer, business-to-business, and business-to-consumer communications. Businesses have found innovative ways to improve customer support, gather marketing research, and conduct new forms of advertising and sales.
How Businesses Use the Internet
Give out information about their company and goods and services.
Actual selling of services and products
Ordering of goods and services from suppliers.
New way to get information from customers.
Provide entertainment to show company in good light--Public Relations.
Facilitate better communications within the company.
New way to offer customer service.
Way to do Permission Promotions and not Intrusion Advertising.
Best Use of the Internet in our Classrooms
The Internet classroom of today allows for more "real world" access. No longer do we just teach theory and practice. We teach and do. Students are in actual contact with companies, give input and get output from them and learn from the company's web site.
Other Ideas on Using the Internet in the Marketing Classroom
1. Teach Web Page Design to students and have them design their own web page using marketing principles.
2. Have students give classroom presentations on the design Web pages for their own hypothetical business.
3. Have them tell how they would market their products and how they would use the Internet in their company.
4. Use the Search engines available on the Internet for students to do inquiry learning on Marketing subjects.
5. Use email to write to companies getting information on their philosophy on using the Internet for Marketing purposes.
6. Use the Internet to see how banks and other financial businesses use the internet for online banking purposes. e.g. Wells Fargo Bank, Zions Banks, U.S. Bank, etc.
7. Use the Internet to conduct Marketing Research for DECA projects.
8. Whatever projects you come up with make sure that you use the Internet for no more than just library information. The Internet is the HERE and NOW and should be used to obtain the HERE and NOW information.
Web Site Resources for Marketing and Business Education Teachers
Marketing & Business Education Curriculum
The Consortium for Entrepreneurship Education
DECA
ERIC Digests
FBLA-PBL
Main X Change Stock Market Game
MarkED Resource Center
Marketing Curriculum Resource Site
National Business Education Association
Quest 4 Quest for Success Stories
SMG 2000 Stock Market Game
Wisconsin Business Education Association
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Education-Related
Council of Chief State School Officers
Educational Research and Development
Management
National Center for Research in Vocational Education
National DECA
Network Lingo-Technology Dictionary
Texas Education Agency Curriculum
Vocational Education
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Entrepreneurship and Business Management
10 Commandments of Running a Home Business
American Marketing Association
Better Business Bureau
Business Find
Business Resource Center
The Consortium for Entrepreneurship Education
Consumer Education
Consumer Information Center
Cornell University-CU Seeme
Economics Education Homepage
Internet Beginners page
Kauffman Foundation-Entrepreneurship
Media-Internet Marketing
Metacrawler-Search Engine
MoneyHunter-Entrepreneurship Information
National Association of Home Based Businesses-WI
National Budget Simulation
Online Career Center
People Find
Salespeople Network .
Small Business Advancement National Center .
Small Business and Web Marketing
Small Business Supersite
Starting a Business
Starting a Business on Internet
Stock Master-Stock Quotes
Tips on Starting Business
Travel Plans
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International Marketing
International Business Resources
International Franchise Association
International Marketing Resources
WorldClass Supersite-International Trade Information
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Marketing Research on the Internet
Book of Lists-Top Business sites
Burke Company
Census Abstract
DataBase America
E-Mail Address Search
Gallup Polls Organization
Market Research Center
Market Segmentation
Nielsen TV Ratings
NPD Group-Marketing Information
TV & Radio News Research
Yankelovich Partners
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General Research on the Internet
American Library Association
BiblioData
Bureau of Labor Statistics
Business Researcher's Interests
Commercenet
Job Postings , ,
New and Kewl
News
Nynex's Big Yellow Pages
Telephone Information
Weather Forecasts
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Marketing Magazines and Publishings on the Internet
Classroom Connect
Education World
Fast Company Magazine
Forbes Business Magazine
Inc. Magazine
International Business Kiosk
Internet Commerce Magazine
Macmillan Publishing
Marketing Ed Email Discussion majordomo@list. in body include words subscribe swep-marketing
Marketing Tools Magazine Online
Highlighter Newsletter-Nebraska Marketing Education
Microsoft Corporation
PC Tips and Tricks
South-Western Publishing Co.
Torrance, California Library
Wall Street Journal Classroom Edition
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Business Sites
7-up Bottling
AT & T Business Network
Avon
Biggest Companies
Coca-Cola
ESRI
FedEx
Ford Motor Company
Free E-Mail or Juno
Gartner Group
GeoSystems
Giga
Hallmark Cards
Hoover Company Information --Find Address for business.
Hot Coupons
J.C.Penney
Jelly Belly Co.
Neiman Marcus
Nestle Foods
Pepsi-Cola
Sears
TV Guide
U.S. Dairy Farmers
Wal-Mart
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Federal Government Sites
Agricultural Trade Reports
Census Abstract
CIA World Fact Book 1997
Consumer Information Center
Consumer Product Safety Comm.
Dept- Housing-Urban Dev.
Federal Agencies
Federal Trade Commission .
Foreign Agriculture Service
Government Services Admin
Internet Law Library
IRS
The Whitehouse
U. S. Census Bureau
U. S. Patent Office
U.S. Department of Commerce
U.S. Department of Education U.S. Gazetteer
U.S. Gov Documents Search
U.S. House of Representatives
U.S. Senate
U.S. Small Business Administration
U.S. Standards and International Certification
U.S. State Department
U.S. Supreme Court
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State and Local Government and Associations
Link to State Governments
Minnesota State Government
Wisconsin State Government
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Email Influence on Marketing
Emailing Lists Liszt Company
Key Pals Email to: editor@ and use the word keypals in the subject line of your message.
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Product Development
Consumer Product Safety Comm.
Copyright Basics
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Helpful Software
Adobe Acrobat Software Download
Affordable Business Software
Shockware Software
Internet Screening & Blocking
Toplist Business Site Software
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