Nathaniel B



Nathaniel B. Kennedy

850 Fruithurst Drive ( Pittsburgh, PA 15228 ( (h) 412.531.2692 ( (m) 412.867.9707 ( nkennedy@ (

OVERVIEW

Senior Marketing Executive with more than a dozen years of experience as a proven brand builder with a record of high-growth

success. Expanded global, national and regional companies by executing dynamic online marketing campaigns that have

included Web site design and development, audience segmentation, message sequencing, multivariate testing, paid search, email,

banner ads and social media such as Facebook and Twitter. Experience in a large matrix organization and at top digital agencies.

Education includes an MBA graduate degree from Case Western Reserve University, a top ranked business school program.

PROFESSIONAL EXPERIENCE

MULLEN Pittsburgh, PA

SENIOR VICE PRESIDENT, DIRECTOR OF DIGITAL AND DIRECT MARKETING December 2007 to Present

Mullen is a top 25 advertising agency in the United States, part of the Interpublic Group of Companies. (NYSE: IPG)

( Lead the Digital and Direct Marketing department at Mullen to serve a wide variety of clients including: Highmark, First Commonwealth, Liberty Medical, American Diabetes Association, Schwebel’s Baking, Hollywood Tans, British Schools of America, Children’s Home of Pittsburgh, Pittsburgh Zoo & PPG Aquarium, Coro, Multicultural Arts Initiative (MCAI), Advanta, Casey Family Programs, Wellington Power, Froedtert & Medical College of Wisconsin and The Alleghenies.

( Recruited, hired and manage a team of designers, producers, writers and developers to create a highly-effective department.

( During the worst economic crisis since the Great Depression, business development efforts led to the addition of new national and regional clients to the Mullen client roster including Harry and David, Golfsmith, Vitamin Shoppe, Eat’n Park, , Sleepy’s The Mattress Professionals, Advanticom, McDanel, and Industrial Scientific to exceed the revenue target for 2008.

( New business prospecting included securing and delivering presentations to national and regional prospective clients including: 1-800-Flowers, Barnes & Nobel, Verizon Wireless, Omaha Steaks, Oriental Trading Company, EQT (formerly Equitable Gas), OfficeMax, McKesson, Day-Timers, Performance Bicycles, Eastwood, H-E-B Grocery, iExplore, Canadian Mountain Adventures, Guardian Protection Services, Thermo-Fisher Scientific, MSN Shopping, Nutrition 21, Quintiles, REI, Vocollect, North Carolina State, Univ. of North Carolina, University of Phoenix, United States Coast Guard Academy and Westinghouse.

( Stay current by attending digital and direct marketing conferences each year including , Internet Retailer and ACCM.

EDUCATION MANAGEMENT CORPORATION (EDMC) Pittsburgh, PA

DIRECTOR OF MARKETING, ONLINE HIGHER EDUCATION April 2005 to December 2007

EDMC is one of the largest providers of private post-secondary education in North America.

( Lead the EDMC Online Higher Education division marketing department responsible for all brand development, media buying and PR activities required to grow the online programs at Argosy University, South University and The Art Institute of Pittsburgh.

( Managed a $45 million marketing budget to exceed triple-digit growth goals, increase annual revenue from $20 million to $100 million in three years and generate more than one million new student inquires.

( Developed an audience segmentation and message sequence program that redefined and radically improved the marketing and sales process within the organization.

( Led the search marketing vendor review process to select Performics for EDMC’s $10MM+ search marketing program.

( Led the email service provider vendor review process to select Responsys for EDMC’s 20MM+ email marketing program.

( Negotiated multi-million dollar contracts with dozens of vendors to achieve millions of dollars in cost savings.

( Lead Web site redesigns and launched multivariate testing programs for aionline.edu, online.argosy.edu and online.southuniversity.edu to improve internally generated new student inquiries by more than 50%.

( Created weekly lead activity dashboard and marketing ROI reports to measure performance to goal for the entire fiscal year.

( Recruited, hired and managed a team of marketing managers as part of a large matrix organization.

MULLEN Pittsburgh, PA

INTERACTIVE MARKETING STRATEGIST September 2003 to April 2005

Mullen is headquartered in downtown Boston with offices in Pittsburgh, Detroit and Winston-Salem, NC

( Wide-ranging responsibilities included online marketing strategy, project management, online media planning and buying including search engine marketing, campaign tracking, reporting and cost analysis as well as new business development.

( Clients included: American Eagle Outfitters, PPG, Eaton, Manpower, University of Pittsburgh, Point Park University, Grain Foods Foundation, Froedtert & Medical College of Wisconsin, The Financial Group, and XM Satellite Radio.

( Managed a cross-functional team of eight professionals to design, develop and promote pointpark.edu for Point Park University which more than doubled prospective student inquires increased full time applications by 68% and received two design awards.

( Business development efforts added more than one million dollars in revenue to the Mullen Interactive department.

RIPPLE EFFECTS INTERACTIVE Pittsburgh, PA

BUSINESS DEVELOPMENT EXECUTIVE & MARKETING ANALYST July 2002 to September 2003

Largest, award-winning interactive advertising agency in Pittsburgh, top 50 interactive agency in the US.

( Business development efforts added more than half a million dollars in new revenue.

( Clients included: GlaxoSmithKline, National City Bank, Unisys, Independence Blue Cross, Northeastern Illinois University (Chicago), Gateway School District, National Park Service, Canned Food Alliance and WQED (PBS).

KIPLINGER Washington, DC

EDITOR & REPORTER November 1996 to July 2000

Pioneering personal-finance & business-forecasting publisher for more than 80 years with one million+ paid subscribers

( As a Reporter for Kiplinger’s Personal Finance magazine covered a wide variety of personal finance topics.

( Promoted to an Editor at where work received critical acclaim from Barron’s & Wall Street Journal.

EDUCATION

CASE WESTERN RESERVE UNIVERSITY Cleveland, OH

MBA, Weatherhead School of Management August 2000 to May 2002

( GPA: 3.9 ( Top Ranked MBA program by Business Week, The Economist, Financial Times, US News & Wall Street Journal

OHIO UNIVERSITY Athens, OH

BS, Scripps School of Journalism August 1992 to June 1996

( GPA: 3.8 ( Summa Cum Laude ( Named “one of the ten best” journalism programs by US News

SOCIAL MEDIA LINKS

( LinkedIn – in/nathanielkennedy

( Twitter – askkennedy

( Facebook – askkennedy

( Web site –

ACTIVITIES, AWARDS & MEMBERSHIPS

( Pittsburgh Technology Council – Search Marketing Day – “Success in Paid Search” Panelist – May 2009

( Telly Award – Harry and David TV campaign – 2008

( Web Marketing Association – Internet Advertising Competition Award – 2005

( AIGA – Pittsburgh 100 Award – 2004 & 2003

( National Marrow Donor Program – Corporate Education Volunteer – 1998

( National Press Club – Washington DC Chapter High-Tech Committee Member – 1997

( Acting Experience – Screen tested for a movie role in The Mosquito Coast starring Harrison Ford – 1985

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