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[Pages:8]HARDWARE COMPANY

Time for a New Beginning at the January Dealer Market

January 7-8, 2022 NASHVILLE, TENNESSEE

House-Hasson Hardware's New Year New Beginnings Dealer Market, set for January 7-8 at the Opryland Resort and Convention Center in Nashville, Tenn., provides a great opportunity to get 2022 off to a strong start. As you walk the show aisles you will discover the year's best deals, so you can buy margin by taking advantage of unbelievable vendor discounts.

Our August "Let's Go Live & In Person" Dealer Market was the first in-person hardware show in the country since the COVID-19 pandemic forced a halt to live events. We set attendance and sales records, as our dealers were so thrilled to be able to see and touch products and talk to vendors, their dealer friends and their trusted House-Hasson family. Make sure you are part of the excitement at the January market.

Now that the pandemic has attracted new customers to your store, you have to keep them coming back with innovative new products and creative niche items. Take a hard look at your assortments and see if there are holes that need to be filled. Meeting face to face with vendors will help you find new ways to grow and improve your business. You can be assured that our vendor partners cannot wait to show you the latest

products they have developed to help establish your store as the local destination for hardware and home improvement products.

House-Hasson's buying and warehouse teams have worked tirelessly to return to our normal service levels and on-time delivery that you have come to expect. While some factors are out of our control, you have our pledge to continue seeking ways to raise the bar on our performance.

The January market is always our biggest event of the year, and you will find the year's best deals to help you boost sales and profits in time for the spring selling season.

Be sure to take advantage of the House-Hasson hybrid market deals. Coupons and Super Savers are available to order two weeks before the Market begins.

Learn how the marketing department, at HouseHasson, can help you grow your business with advertising and social media. They have several programs to choose from, so pick one that's right for you. Also, get all your questions answered by meeting with House-Hasson staff, buyers and our valued vendors.

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Take Advantage of the Year's Best Deals

You can't beat instant savings, and that's what you will find at HouseHasson's two Bonus Buy Breakfasts. These unbelievable deals can only be found at the New Year New Beginnings Dealer Market in Nashville. The market kicks off Friday morning at 7:30 with a delicious buffet breakfast in the Presidential Ballroom. At 8 a.m., Jason Monroe will outline the great deals on assortments he and his buying team have put together from industry-leading vendors. Capitalize on huge discounts, cash spiffs and extended dating to enjoy the best deals of the year.

When you attend House-Hasson's two Bonus Buy Breakfasts, you can be certain you are buying in-demand items at the year's lowest prices. These fantastic deals can only be found at the New Year New Beginnings Dealer Market in Nashville. The January show is a chance to start the new year with momentum, and our buyers have worked extra hard to come up with the best deals our vendors have ever offered. Our vendor partners are pulling out all the stops to make sure 2022 gets off to a great start.

Don't miss this great opportunity to increase future profitability by buying margin on items you sell every day. Make your time on the show floor even more efficient and productive by using a CipherLab handheld unit to place your Bonus Buy orders as well as regular show purchases. The CipherLab is easy to use and faster than the manual way of doing show orders. Stop by the Electronic Services booth to get set up with a CipherLab unit.

Friday Night Entertainment

House-Hasson has planned a fun night of entertainment for our dealers to enjoy after the market closes on Friday. The activities start at 6 p.m. with a casual reception in the Presidential Lobby, with complimentary refreshments available to all attendees. A delicious buffet dinner will follow starting at 6:30 p.m.

After dinner, the musical entertainment will again be provided by Sixwire, which has turned into a popular favorite with our dealers. The group was formed in 2000 with Andy Childs, Steve Mandile, Robb Houston, John Howard and Chuck Tilley (later joined by keyboardist Steve Hornbeak) and would soon see success on the charts, which led to national touring and multiple television appearances.

Through the years, the members of Sixwire have played in the bands for Faith Hill, Alabama, Randy Travis, Vince Gill and Dolly Parton, to name just a few. They have written songs that have been recorded by Tim McGraw, Brooks & Dunn, Lee Greenwood and many others. Sixwire members have been seen on TV shows such as American Idol, Nashville and Next Great American Band. Sit back and enjoy their pop-country meets classic rock high-energy show.

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Trip Rewards Program Helps You Save Money

House-Hasson's Trip Rewards and Room Reimbursement programs save you money by helping make your trip to the market more affordable, so sign up today if you have not already. Room Reimbursement Program: For every $10,000 in purchases you make at the market, you will be reimbursed for one room night (maximum of three nights) at House-Hasson's special rate, plus tax, at Gaylord's Opryland Hotel. Both stock and factory orders count toward the purchase totals. To receive reimbursement, you must submit your room receipt no later than Feb. 18, 2022. Trip Rewards Program: Each participating dealer will receive 5% of their December 2021 warehouse purchases, at their regular buying plan price, to be applied toward their travel expense for our Nashville market. You will be reimbursed at 40 cents per mile, round-trip, from your store to the Opryland Resort. If you choose to fly, the incentive can be applied to the cost of up to two coach airline tickets booked by December 10, 2021. To be eligible for the travel rewards reimbursement you must: ? Reserve your room in the House-Hasson room block at the Opryland Resort at the special rate of $185.

For reservations call (877) 382-7299 or (615) 889-1000. ? Purchase a minimum of $10,000 at the market (stock or direct) ? Sign up for Trip Rewards on the invitation registration form ? Submit your airline ticket receipt or mileage request by Feb. 18, 2022 The Trip Rewards cannot exceed the price of the plane tickets or mileage for one vehicle. The incentive is good for the January 2022 dealer market only and cannot be carried over to the next market. Start making your travel plans today!

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Marketing & Store Service Solutions

House-Hasson's marketing and advertising staff, along with our valued service providers, can help you with the following important business areas: ? Circular advertising program -- See Kim Gibbs about custom circulars, the 2022

advertising program and Social Media Programs. ? eCom Systems Inc. -- Custom advertising made easy. ? mSpark -- Circular distribution. ? Store remodels/Resets -- See Taylor Hasson, John Sullivan or Rick Parker about

giving your store a fresh look. ? Electronic Services -- See Chris Collins, Ron Yatteau or Chris Luecke for ques-

tions on the E-Commerce Leading Edge dealer website, Etoolbox and using the CipherLab handheld devices. ? Store programs -- Priced Right Everyday!?, Trustworthy and Sentry store programs. ? LBM Services -- See Jay Varnell for your Lumber and Building Material needs. ? American Hardware and Lumber Insurance -- Group health, life, dental, property, casualty and liability insurance. ? Synchrony Bank -- Private-label credit card program: Kristina Mellish; (937) 238-5094. ? Charter Merchant Services -- Credit card processing services. ? Paper Solutions -- Cash register receipt paper. ? HALO -- Logo apparel and promotional products: Wendy Wilson; (865) 660-1763. ? RepeatRewards Program -- Customer loyalty program. ? Mid-America Store Fixtures -- Used store fixtures. ? Good L -- Shopping baskets and carts. ? Koozie Group -- Custom calendar programs. ? Allen Sign Co. -- Custom interior and exterior signs. ? Point-of-Sale (P.O.S.) System Providers -- A wide range of P.O.S. companies will be on hand to answer questions about their automated systems including J-3 POS, Business Management Systems, Retail Automation, Paladin Data Corp., Prosperity ERP, ECi RockSolid Max and DBMS. See Martin West for additional P.O.S. information related to using the latest technology to communicate with House-Hasson. ? Pointy -- Pointy is a service that enables retailers to display their in-store inventory online and to appear in local search results: Dara Masterson; daramasterson@; (646) 893-7565. ? AMTC -- Digital and audio marketing: Ed Lagnason; (800) 741-2682, ext. 299. ? Our Town America -- New mover's direct marketing service: Michele Angermeier; (800) 497-8360, ext. 219. ? PartScription -- Your parts store: Kevin Price; (708) 358-1111. ? Cintas -- Rental services: Chris Barker; (770) 990-5847. ? MTA Rental -- Jason Bohannon; (800) 264-0225, ext. 3253. ? Watcher Total Protection -- Laura Freeman; (877) 289-2824, ext. 112.

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Cut Here

Market Registration Form

Opryland Convention Center ? Nashville, TN January 7-8, 2022

PLEASE PRINT CLEARLY Customer #____________________________________ Store Name________________________________ Salesman________________________________________________________________________________

Please list the names of ALL who will attend the market. _______________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________

I wish to sign up for Trip Rewards: q Airline reimbursement q Mileage reimbursement

Do you want to use a Cipher LAB unit to do your ordering at the market? q Yes q No

Please list the number of people who will attend each seminar on Thursday, January 6: 1:00 p.m. Computer Updates _______________________________________________________ 2:00 p.m. American Hardware & Lumber Insurance_____________________________________

Our orders are shipped from: q Knoxville, TN Distribution q Prichard, WV Distribution

Please list the number of people who will attend the complimentary Bonus Buy Breakfast on Friday, January 7: ___________________________________________________________________________

Please list the number of people who will attend the complimentary lunch on Friday, January 7:_______

Please list the number of people who will attend the complimentary Dealer Reception and Dinner on Friday, January 7: _____________________________________________________________________

Please list the number of people who will attend the complimentary Bonus Buy Breakfast on Saturday, January 8: ___________________________________________________________________________

Please list the number of people who will attend the complimentary lunch on Saturday, January 8: _____

Please mail to: Teresa Solomon - House-Hasson Hardware, P.O. Box 1191, Knoxville, TN 37901

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House-Hasson | New Year New Beginnings Dealer Market 7

January 7- 8 , 2022 Opryland Convention Center Nashville, TN

Schedule of Events

Thursday, January 6

11:00 a.m.-5:00 p.m.

1:00 p.m.-1:50 p.m. 2:00 p.m.-2:50 p.m.

Dealer Registration and CipherLab set-up (at the entrance of Ryman Hall C-2) Computer Updates--Ron Yatteau American Hardware & Lumber Insurance--Craig Denton

Friday, January 7

7:30 a.m. 8:00 a.m. 8:30 a.m. Noon?1:00 p.m. 5:30 p.m. 6:00 p.m. 6:30 p.m.

Bonus Buy Breakfast Bonus Buy Merchandisers Dealer Market Opens Lunch Dealer Market Closes Dealer Reception Dinner and Entertainment--Sixwire

Saturday, January 8

7:30 a.m. 8:00 a.m. 8:30 a.m. 11:00 a.m.?1:30 p.m. 2:30 p.m.

Bonus Buy Breakfast Bonus Buy Merchandisers Dealer Market Opens Lunch Dealer Market Closes

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