20 characteristics of a sophisticated amazon seller - Retail ...

20 CHARACTERISTICS OF A SOPHISTICATED AMAZON SELLER

Proven Strategies & Common Traits of Amazon's Most Successful Third-Party Sellers

? Copyright CPC Strategy and Ecomdash

Table of Contents

Introduction

3

Marketing Strategy

5

Amazon PPC

20

Fulfillment & Inventory Management

30

Customer Service

37

Final Takeaways

45

? Copyright CPC Strategy and Ecomdash

Introduction

Despite Amazon's advanced development for third party sellers, many marketers remain stagnant in their ability to harness the full potential of Amazon's vast user base.

If sellers intend to thrive in the 2016 Marketplace they will need to develop a sophisticated strategy focused on performance optimization.

There seems to be an apparent gap between those merchants which are simply selling on Amazon and those which are truly moving the needle for their businesses through a strategic marketplace approach.

Unfortunately, due to the lack of high quality resources on Amazon Optimization, many sellers still do not understand how to tackle the marketplace as a sophisticated seller. Whether it be creating content, enhancing catalog discoverability, repricing, getting the most out of FBA, providing top-tier customer service, or understanding the inputs that drive Buy Box share, we provide Amazon sellers with the 20 best practices to elevate their sales strategy.

The following white paper is designed for new and growing Amazon sellers to understand the strategies of the Marketplaces top sellers. For sophisticated sellers, this is an opportunity to validate your existing strategy. Ultimately, these 20 characteristics are all shared by our most successful clients.

3

? Copyright CPC Strategy and Ecomdash

Marketing Strategy

? Copyright CPC Strategy and Ecomdash

20 Characteristics Of A Sophisticated Amazon Seller | 5

Marketing Strategy

1. Optimized Amazon Product Content

Similar to Google's search algorithm, Amazon has it's own infrastructure that determines where your product will rank. The best way to think about Amazon's search ranking is to envision yourself as the shopper.

When shoppers are searching for a pair of "red sunglasses", it's likely they will type their query in the Amazon search bar rather than filter through the categories section. Keywords are then matched against the search terms marketers have entered for their product.

Because "search" is the way most shoppers look for products, it is important to develop product titles and descriptions with all the necessarily product field optimizations to stand out and rank against competitors.

According to Amazon, "The number of views for a product detail page can increase significantly by adding just one additional search termif it's a relevant and compelling term."

Other factors such as price, availability, selection and sales history will also help determine where a product will appear in the search results. Typically, products with higher sales will be placed higher up on the Amazon ranking search list. The more sales, the better chances of higher ranking.

In this section we will take a closer look at some of the most influential factors for Amazon ranking, including detail pages (product titles, descriptions).

Higher Sales

Higher Search Ranking

? Copyright CPC Strategy and Ecomdash

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