Concept based notes Business Communication

Biyani's Think Tank

Concept based notes

Business Communication

[BBA-Sem I ]

Manisha Singh

Revised by: Ms Prity Birla Lecturer

Deptt. of Science & Management Biyani Girls College, Jaipur

2 Published by : Think Tank Biyani Group of Colleges

Concept & Copyright :

Biyani Shikshan Samiti

Sector-3, Vidhyadhar Nagar, Jaipur-302 023 (Rajasthan) Ph : 0141-2338371, 2338591-95 Fax : 0141-2338007 E-mail : acad@ Website :;

ISBN : 978-93-81254-59-2

Edition : 2011 Price :

While every effort is taken to avoid errors or omissions in this Publication, any mistake or omission that may have crept in is not intentional. It may be taken note of that neither the publisher nor the author will be responsible for any damage or loss of any kind arising to anyone in any manner on account of such errors and omissions.

Leaser Type Setting by : Biyani College Printing Department

Business Communication

3

Preface

I am glad to present this book, especially designed to serve the needs of the students. The book has been written keeping in mind the general weakness in understanding the fundamental concept of the topic. The book is self-explanatory and adopts the "Teach Yourself" style. It is based on question-answer pattern. The language of book is quite easy and understandable based on scientific approach.

Any further improvement in the contents of the book by making corrections, omission and inclusion is keen to be achieved based on suggestions from the reader for which the author shall be obliged.

I acknowledge special thanks to Mr. Rajeev Biyani, Chiarman & Dr. Sanjay Biyani, Director (Acad.) Biyani Group of Colleges, who is the backbone and main concept provider and also have been constant source of motivation throughout this endeavour, who played an active role in co-ordinating the various stages of this endeavour and spearheaded the publishing work.

I look forward to receiving valuable suggestions from professors of various educational institutions, other faculty members and the students for improvement of the quality of the book. The reader may feel free to send in their comments and suggestions to the under mentioned address.

Author

Name of Topic

Page No.

4

Index

S.No

Chapter Name

1 Business Communication

2 Writing Skills 3 Report Writing

4 Presentation Skills

5 Interview 6 Listening 7 Unsolved Paper 2011 to 2006

Page No.

5-13 14-17 18-19 20-21 22-23 24-24 25- 36

Business Communication

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Business Communication

Section-I

Q.1. What is Communication? Ans. Communication is the process by which information is transmitted between

individuals and organizations so that an understanding response results.

Q.2 What are the objectives of Communication? Ans. Various objectives of Communication are:--

1) Information: One of the most important objectives of communication is passing or receiving information about a particular fact or circumstance.

2) Advice: Advice is an important objective of communication as it involves personal opinions and is likely to be subjective. Advice is given to influence his/her opinion or behavior.

3) Order: Order is an authoritative communication. The downward flow of information is dominated by orders. Orders may be written or oral, general or specific, procedural or operational, mandatory or discretionary.

4) Suggestion: Suggestion enjoys great advantage over other means of communication like advice or order. Suggestion is supposed to be very mild and subtle form of communication.

5) Persuasion: It is an important objective of communication. In the office or the factory, the lazy, the incompetent and the disgruntled workers have o be persuaded to do their work.

6) Education: Education is a very conscious process of communication. The main purpose of education is to widen knowledge as well as to improve skills.

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